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Like this Class: The Rhetoric of Public Relations

PWR 2EC - Winter 2015 - Instructor: Cirillo-McCarthy, E.
Last Updated: 18-Nov-2014

A guide to resources for PWR 2EC: 'Like' this Class: The Rhetoric of Public Relations.

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Phyllis J Kayten
Sr. Reference Specialist; Summer Instruction Coordinator
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Related guides

The Rhetoric of Art and Commerce

Around Stanford

Bibliographic Management

Background/Reference Sources

Use these sources to help you pick a topic and to provide context to your research based argument.

Public relations : contemporary issues and techniques / Paul Baines, John Egan, Frank Jefkins.
Oxford ; Boston : Elsevier/Butterworth-Heinemann, 2004.
Business Library » Stacks » HD59 .B333 2004
Handbook of social media management [electronic resource] : value chain and business models in changing media markets / Mike Friedrichsen, Wolfgang Mühl-Benninghaus, editors.
Berlin ; New York : Springer, c2013.
Stanford University Libraries » Online resource » (no call number)
Public relations, activism, and social change speaking up / by Kristin Demetrious.
New York : Routledge, 2012.
Green Library » Stacks » HM1221 .D46 2012

Selected Ejournals and Ebooks

Search inside these Ejournals and Ebooks for chapters/articles on selected topics.

Public relations review [electronic resource].
[Amsterdam] : Elsevier Science
Stanford University Libraries » Online resource » (no call number)
Journal of public relations research [electronic resource].
[Mahwah, NJ] : L. Erlbaum Associates.
Stanford University Libraries » Online resource » (no call number)
Public relations journal [electronic resource] / Public Relations Society of America.
New York, NY : Public Relations Society of America
Stanford University Libraries » Online resource » (no call number)
Public relations and communication [electronic resource] / Deepak Nayyar.
Jaipur, India : ABD Publishers, 2010.
Stanford University Libraries » Online resource » (no call number)

Selected Searchworks Subject Terms

Here are some "controlled vocabulary" terms for sports-related topics. Use the Limiters on the left column of the results list : Topics, Call Numbers (for Subject Area), Location (which library - another clue for subject/perspective), Publication Date, etc. 

Public Relations
Corporate Image
Branding (Marketing)
Public relations Moral and ethical aspects

Recommended Databases

In addition to the Selected Databases try these for more information on public relations. Remember to use the find it at  Stanford links to find full text of articles. 

Academic search premier [electronic resource].
Ipswich, MA : EBSCO Pub.
Stanford University Libraries » Online resource » (no call number)
PAIS international in print.
New York, N.Y. : Public Affairs Information Service, Inc., 1991-
Green Library » InfoCenter (non-circulating) » Z7163 .P3 V.24 PT.2 2015
check out the results for "public relations" in this international public policy database.
Business source complete [electronic resource].
Ipswich, Mass. : EBSCO Pub., c2005-
Stanford University Libraries » Online resource » (no call number)
Communication studies [electronic resource] : a SAGE full-text collection.
Bethesda, Md. : Cambridge Scientific Abstracts ; Thousand Oaks, Calif. : SAGE Publications, [200-?]-
Stanford University Libraries » Online resource » (no call number)
Communication & mass media complete [electronic resource].
[Ipswich, MA] : EBSCO Pub., c2004-
Stanford University Libraries » Online resource » (no call number)
AdViews [electronic resource].
[Durham, N.C.] : Duke University Libraries Digital Collections.
Stanford University Libraries » Online resource » (no call number)
AP images [electronic resource].
Fort Washington, Penn. : AccuNet.
Stanford University Libraries » Online resource » (no call number)
Sociological abstracts.
[San Diego, etc., Sociological Abstracts, inc.]
SAL3 (off-campus storage) » Stacks » HM1 .S67 V.52:NO.6 2004