The Enterprise logo is our main branding across the organization and should be used for all communications enterprise-wide (i.e. our organization, clinics, services and satellite locations). EXAMPLE OF USAGE: A referral form or information sheet for a specialty service location, such as Emeryville or for the Bayside Medical Group.
Print/Embroidery Logos: |
Digital/Web Logos: |
The hospital logo is used for Hospital ONLY communications (i.e. Centers of Excellence and services ONLY available at the hospital). EXAMPLES OF USAGE: Collateral for services that are only available at the hospital, such as the Forever Young Zone, H.E.A.L., Gift Shop, or at a Center of Excellence, such as the Johnson Pregnancy and Newborn Center or the Center for Brain and Behavior.
Print/Embroidery Logos: |
Digital/Web Logos: |
The Dual Enterprise Logotype is used when communications feature both the Enterprise and Hospital. EXAMPLE OF USAGE: Collateral about classes open to the public, outreach services such as the Care-A-Van or Car-Seat Fitting Program, or HR hiring materials for all locations.
Print/Embroidery Logos: |
Digital/Web Logos: |
If you have questions about logo usage, please contact the Marketing Department at marketing@stanfordchildrens.org.
The Stanford Children's Health color palette helps reinforce the organization's connection to Stanford, while also clearly differentiating us as caring for children and expectant mothers. The main color is white and should be utilized to reflect open, clean and fresh space. The primary palette includes white and warm greys to create a clean, open, hopeful and modern feel. It also includes cardinal red, reinforcing the connection with Stanford. This is balanced with a pop of bright red that feels young and approachable.
The secondary palette should be used as brief accent colors only. The Secondary palette provides bright pops of vibrant accent colors for a sense of youthfulness and joy. Each color is inspired by nature, signifying growth, health and well-being and tie back to the Hospital Phase II redesign and Stanford University palettes which were drawn from our campus architecture and the California landscape.