Here are our guidelines on what can't be included in branded content:

Our Branded Content Policies dictate certain interruptive branded content types that cannot be included within published posts.

Banner Ads

Published video and image content must not contain banner ads. We define a banner ad as a branded column (often horizontal or vertical) that is overlaid onto and visually separated from the original image or video content (often by a differing background color). We prohibit banner ads that span more than one-third of your video or image content.

In this non-compliant example, the photo includes a banner ad.

Interstitial Cards

A title or interstitial card is a card that features the business partner and interrupts your video content. Interstitial cards are prohibited in the first three seconds of video content, and for longer than three consecutive seconds anywhere in the video. Interstitial cards must not be included at the beginning, middle or end of an individual story within the Facebook Stories product.

In this non-compliant example, a title card is playing within the first three seconds of video content.

Roll Ads

Video and audio content must not include roll ads that play before, during, or after your content, including pre-rolls mid-rolls and post-rolls.

In this non-compliant example, a pre-roll ad is playing before the video content.

What About Ads with Branded Content?

Branded content posted as an ad or unpublished post must comply with our Advertising Policies, and must not contain pre-roll ads. Creators and publishers posting branded content as an ad/unpublished post use the branded content tool to tag their business partner.