Inspiration
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CREATIVE HUB
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SUCCESS STORIES
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Ubisoft made video ads to match different gamer styles
This game developer made videos to match the different player personas in its Ghost Recon game. Each video had its own slant—Tacticians are fascinated by science, tech and strategy; Competitors thrive on adrenaline and intensity; and Explorers prefer spectacular visuals and open-world play.
Royal Caribbean took people on virtual tour of its new ship
To generate buzz about launching a new ship, Royal Caribbean paired amazing stats about the ship with panoramic images and video of life at sea. People spent 72 seconds on average exploring everything from the ship’s 10-story water slide to its robot-bartenders to its breathtaking views.
Perrier made something familiar brand new again
This classic water brand designed a series of mobile video ads to defamiliarize the iconic Perrier bottle. One thumb-stopping video featured cartoon hot air balloons floating from the bottle's mouth—generating a 17-point lift in ad recall.
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