Department Signatures
Department branding is an important part of building the Stanford Medicine identity. Each unit is provided the following specifications to build a department signature aligned with the master logo:
Do's and Don'ts
Do
- Use the department signature as a unit logo
- Keep the department signature as simple as possible
- Spell out the full name of the unit
Don't
- Don’t show too many levels of hierarchy because it will be more difficult to recognize your unit
- Don’t use a tagline in your unit signature because it is not a part of your unit name
- Don’t use acronyms in your unit signature because many people won't know what they mean (even if you're confident your current audience will)
- Don’t change fonts, font sizes, or colors because we the unit signature pattern should stay consistent
- Don’t move elements around or change alignment because we have already designed horizontal and vertical versions to fit different layouts
- Don’t use other logos with a department signature because it dillutes your unit's brand and can confuse users