Defending Packaged Plays.
Packaged plays are among the most deadly tools in the modern offense’s arsenal. These plays, sometimes also referred to as run-pass options, combine different types of plays into one while giving the QB the option to choose; they are a type of read-option that don’t require the QB to run the ball at all. They started years ago with combining inside runs with a built-in bubble screen, but they have grown and expanded over recent years and now frequently feature running plays — complete with the offensive line blocking for the run — with downfield passing routes designed to be open if the defense plays the run, which in turn keeps them honest and thus opens up the run.
This is why just about every team in college football now uses these plays, with teams as diverse as Baylor and Alabama alike profiting from them, and in the NFL the Steelers, Patriots, Eagles, Packers and many others have been using packaged plays repeatedly. And when they work, they are awful pretty.
Yet, like anything else new, defenses are getting better at defending packaged plays. Their purpose is to isolate a defender who is responsible for both the run and the pass, such as a safety or a linebacker, to put him in conflict, and to make him wrong. But if the defense simplifies itself and defines who is doing what — in other words, playing man-to-man coverage in the secondary while committing everyone else to the run — then there is no conflict and hence no read, and the defense should have numbers to defend the run. This is a sound response, and the rise of packaged plays is one reason defenses are playing more and more man coverage.