Marketing Sherpa Standardizes on the Omniture Online Marketing Suite™

Reasons for Choosing Omniture

  • standardize on a single business analytics platform
  • Automatically present the most relevant creative and content
  • Increase email relevancy thru integration with analytics

Product Chosen:

  • Omniture Test&Target
  • Omniture SiteSearch
  • Omniture SiteCatalyst
  • Omniture Discover
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Omniture OnlineMarketing Suite

Unleash the Power of Your Data

Optimize ad spend and conversion while delivering your customers relevant, personalized experiences.

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Is your SEO Guy Using Facebook

3 Synergies between SEO and Social Media

You'll Review:

  • How to Produce Quality Linkbait
  • SEO and social linking relationships
  • Social media's impact on search queries
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  • The largest technology company focused on CMOs and Online Marketers
  • Supporting more than 5,100 customers around the world
  • Processing more than 10 Billion customer transactions every day
Optimize Your Online Business with The Omniture Online Marketing Suite. Learn More.

Visitor Aquisition

Omniture SearchCenter simplifies the challenges presented with search marketing offering an intuitive interface for search campaign management.

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Conversion

Omniture Merchandising allows merchandisers to manage multiple brands and products online, connect shoppers with the products they want and take actions that reflect real business metrics.

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Download Product Overview View GUESS Success Story Download 10 Best Practices for Online Merchandising Request a Product Demo

Omniture Recommendations allows online marketers and merchandisers to easily create and modify content or product recommendations that increase conversion.

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Download Product Overview View StubHub Success Story Request a Product Demo

Omniture SiteSearch enables marketers to better target search results to visitors, manage relevance and ranking and use visitor behavior to automatically boost results based on criteria such as conversion, popularity and more.

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Download Product Overview Download Building the Ultimate Results Page Request a Product Demo

Omniture Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.

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Omniture Test&Target puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate tests, measure effectiveness and increase relevance of online content through segmentation, targeting and automated personalization.

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Online Analytics

Omniture Discover allows marketers to analyze and segment any quantity of Web and customer transaction data in real-time resulting in optimized online programs and greater profitability.

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Omniture Genesis automates the integration between Omniture and its partner applications. Genesis includes over 200 partners spanning 30 categories such as display advertising, email, social media, rich media/video, content management, CRM/SFA, ratings & reviews and search.

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Omniture SiteCatalyst is the industry-leading product that provides marketers with one place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.

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Download Product Overview View Product Tour View lastminute.com Success Story Download 7 Steps to Increasing Conversion Request a Product Demo

Multi-Channel Analytics

Omniture Discover OnPremise helps organizations analyze very large volumes of data and use that information to make well informed strategic business decisions.

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Omniture Discover OnPremise for Retail channel analytics helps analyze point-of-sale and kiosk data, and correlate those with online customer interactions.

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Download Product Overview View Product Tour Download Retaining Customers Between Channels Request a Product Demo

  • Interactive Marketing Metrics

    Interactive marketing forecast to grow 32% in the US.

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  • Measure and Monetize Video

    Why 57% of advertisers are rethinking their online budget.

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  • Online Budget Allocation

    Is 15% of your online budget allocated to optimization?

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  • 30 SEO Strategies

    Best practice for linking and easy implementation tips.

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  • Landing Page Optimization

    MEC: landing page optimization — how you should be testing.

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  • Defining Marketing Suite

    The time is right for the online marketing suite to emerge.

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  • Increase Search Conversion

    Make search campaigns and landing pages work in concert.

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  • Key Strategies for 2009 Testing

    Compiled highlights from the best of our 2008 Webinars.

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  • Be a Data Driven Marketer

    5 strategies that separate the strategists from the managers.

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