On-going Development of Activity
Activity Production:
Develop initial educational content and subsequent content elements – video, slides, animation, case questions and posttest
Review content for HIPAA and CME compliance
Obtain necessary copyright permissions
Develop marketing strategy and materials
Develop activity evaluation
Promote activity on Stanford Web sites
Submit expenses for payment
During activity production, the faculty works with the CME Instructional Designer and the staff of Stanford Educational Technology to develop the content of the activity, which may include video, slides, animation, case questions and posttests. The CME Online Programs Manager reviews the content for HIPAA and CME compliance. The CME Online Programs Coordinator obtains the necessary copyrights for materials used in the activity. The CME Online Programs Coordinator also develops the activity evaluation and creates the activity in the CME database to track participation. The CME Marketing and Evaluations Coordinator develops the marketing strategy and marketing materials and oversees the promotion of the upcoming activity on Stanford Web sites and in other venues based on the marketing plan. Expenses related to production are submitted as received for prompt payment.
Activity Release:
Post content on OpenEdX platform
Conduct time test with 3 testers to determine amount of credit
Review and approve final online content
Publish activity on CME Web site and Stanford Online
Implement marketing plan, if budgeted
Once production is complete, the activity is posted on the OpenEdX platform. The Course Director identifies three representatives of the target audience who complete the activity so that the appropriate amount of CME credit is awarded to participants. The Associate Director, CME and the CME Online Programs Manager conduct a final review of the online content. Once the online content is approved, the CME Marketing and Evaluations Coordinator publishes the activity on the CME Web site and Stanford Online, and implements the marketing plan, if budgeted. All promotional materials including brochures, online postings, marketing emails, and posts to social media networks must be reviewed and approved by the SCCME prior to printing, posting and/or sending.