The Creator's Code: How to Think Like the World's Most Successful Entrepreneurs
Program Highlights
- Spotting opportunities that others don’t see.
- The OODA method for fast cycle iteration: observe, orient, decide and act.
- Why you need to set a failure ratio rather than strive for a perfect record.
How do you take an idea and turn it into a 100-million dollar enterprise—seemingly overnight? Based on five years of academic research, Amy Wilkinson has isolated six entrepreneurial skills that can carry an idea from start-up to scale in the midst of this rapidly changing economy.
Companies that range from LinkedIn to Airbnb, Spanx to YouTube, Under Armour to Tesla and SpaceX—all share common methodologies for success. Their founders figured out how to find the gap, drive for daylight, fly the OODA loop, fail wisely, network minds, and gift small goods. Ms. Wilkinson explains these concepts and shares the mindset of the entrepreneurs who applied them with such great success.
Amy Wilkinson - Lecturer, Stanford University, Graduate School of Business
Amy Wilkinson is a strategic adviser, entrepreneur, and lecturer at the Stanford Graduate School of Business.
A sought-after speaker, she frequently addresses audiences on entrepreneurial leadership, and advises start-ups and large corporations on innovation and business strategy. She frequently comments on business strategy for national media outlets such as CNN and FoxNews.
She has held leadership roles with McKinsey & Company and JP Morgan, and founded a small, foreign-based export company. Wilkinson has served as a White House fellow and special assistant to the United States Trade Representative and as a senior fellow at the Harvard Kennedy School.
During the economic recovery, Federal Reserve Chairman Ben Bernanke invited Wilkinson to present the keynote address on creating entrepreneurial ecosystems. In 2012, she was tapped to speak to our nation’s governors at the National Governor’s Association about how to foster high growth, high scale start-ups in their states. Wilkinson is the author of The Creator’s Code: The Six Essential Skills of Extraordinary Entrepreneurs. Learn more at AmyWilkinson.com.
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