Inspiration
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CREATIVE HUB
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SUCCESS STORIES
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Ubisoft made video adverts to match different gamer styles
This game developer made videos to match the different player personas in its Ghost Recon game. Each video had its own slant – tacticians are fascinated by science, tech and strategy; competitors thrive on adrenaline and intensity; and explorers prefer spectacular visuals and open-world play.
Royal Caribbean took people on virtual tour of its new ship
To generate excitement about launching a new ship, Royal Caribbean paired amazing stats about the ship with panoramic images and video of life at sea. People spent 72 seconds on average exploring everything from the ship's ten-storey water slide to its robot bartenders and breathtaking views.
Perrier made something familiar brand new again
This classic water brand designed a series of mobile video adverts to defamiliarise the iconic Perrier bottle. One thumb-stopping video featured cartoon hot air balloons floating from the bottle's mouth, generating a 17-point lift in advert recall.
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