"ASCD is a membership organization that develops programs, products, and services essential to the way educators learn, teach, and lead." "We address all aspects of effective teaching and learning—such as professional development, educational leadership, and capacity building. ASCD offers broad, multiple perspectives—across all education professions—in reporting key policies and practices. Because we represent all educators, we are able to focus solely on professional practice within the context of "Is it good for the children?" rather than what is reflective of a specific educator role. In short, ASCD reflects the conscience and content of education."