Consumer packaged goods
Build your brand on Facebook.
Create awareness, build preference and drive sales for your brand.
Reach
More than 1.2 billion people use Facebook every day. Reach all the right audiences in your CPG market by advertising to them on Facebook and Instagram.
Brand building
Drive awareness and brand preference using Facebook and Instagram's rich creative canvases on mobile.
Sales impact
Increase in-store and online sales for consumer goods, and use our people-based marketing to measure the impact of your advertising.
SUCCESS STORY
Benefit topped every brand lift benchmark
Benefit Cosmetics used sequenced video and carousel adverts to introduce a new brow product line for a 10-point lift in overall purchase intent.
SUCCESS STORY
Eggo became relevant with a shareable mobile campaign
The frozen waffle brand put a modern twist on a famous campaign – targeting a younger demographic to drive a strong lift in sales.
Increase awareness, trial and loyalty
Find the right Facebook advertising solutions to help you meet your business objectives.
Maximise your impact
Achieve maximum reach to your target audience while staying within your budget.
Make your brand famous
Help people discover, explore and share your brand.
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Facebook and Instagram play critical roles in our marketing efforts for Perrier. With these platforms, we’re able to reach our intended audience at scale, and deliver extraordinary content that is uniquely created for these channels. Our campaign results demonstrate how powerful the Facebook and Instagram platforms are: not only for awareness, but also for driving sales.
Ashley Albrittain-Ross
Brand Manager, Perrier US
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