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Amy Baker and Nature's Cure
Amy Baker and Nature's Cure
This case introduces Amy Baker, a self-proclaimed “born entrepreneur” who seeks out and finds an
entrepreneurial opportunity to pursue. She founds a skin-case company, Nature’s Cure, that produces a
mass merchandise line of homeopathic acne remedies. The focuses on her process of developing the
idea and launching the company, including overcoming a series of hurdles.