Most retail spending still happens in brick-and-mortar stores but the effect of advertising in these spaces is still a mystery. Now, an innovative way to follow customers through the aisles is changing that.
- The Experience
- The Programs
- Faculty & Research
- Insights
- Accounting
- Big Data
- Career & Success
- Corporate Governance
- Economics
- Education
- Energy & Environment
- Entrepreneurship
- Finance
- Government
- Health Care
- Innovation
- Leadership
- Management
- Marketing
- Nonprofit
- Operations, Information & Technology
- Organizational Behavior
- Political Economy
- Social Impact
- Supply Chain
- Alumni
- Events