Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.

|OB105
Charles O’Reilly, Sheila Melvin
2020

Intel established the Emerging Growth and Incubation (EGI) Group in 2018 with a charter to build a disruptive innovation engine. The EGI Group was seen as essential—even existential—for Intel to expand beyond its core business,...

|E723
Steve Ciesinski, Howard Rosen, Jason Luther, Steven Truong
2020

In recent years the world has witnessed a growing wave of entrepreneurial ventures in developing economies. CB Insights reports as of March 2020, developing economies have produced 160 unicorns, equivalent to 35 percent of all...

|E742
David Dodson, Imogen Mansfield
2020

Robin Mohapatra acquired NCFDD, a for-profit online professional development company serving universities and their faculty members, through a search fund. Based in Detroit, Michigan, NCFDD was growing rapidly and the company’s founder was keen to...

|OB107
Jeffrey Pfeffer
2020

For most of her career, Lucinda Stewart was a woman working in contexts—investment banking private equity, venture capital—largely dominated by men. Nonetheless, Stewart had been able, virtually from the beginning of her career, to obtain...

|ETH29
Cooper Raterink, Daniel Kharitinov, Zoe Weinberg, Jennifer Aaker
2020

2012 was dubbed the “Year of the MOOC” (Massive Open Online Course), but this mode of online learning has not really caught on. Why not? Student surveys show that these online learning platforms seem to...

|F317A
Mike Harmon, Claudia Robles-Garcia
2020

This case explores the use of advanced out-of-court restructuring techniques from the perspective of a company facing looming debt maturities and an overleveraged capital structure. The decade that followed the global financial crisis was characterized...

|SM335
Kevin A. Schulman, Kevin Ho
2020

Verily Life Sciences, an independent subsidiary of Alphabet, Inc., set out to harness machine learning in the health care field. The company sought partnerships with academic research institutions, legacy life sciences companies, and hospitals and...

|E741
Robert Siegel, Jack Strabo
2020

The LiveRamp in 2020 case follows the story of Anneka Gupta as she rises from one of LiveRamp’s first product managers to president and head of products and platforms, responsible for overseeing the company’s product,...

|E735
David Dodson, Blake Kavanaugh
2020

This case describes how Laura Franklin and William Colt conducted their entrepreneurial acquisition process. After the duo honed their method for contacting potential sellers, they found a company they were excited to close a deal...

|E736
David Dodson, Blake Kavanaugh
2020

This case describes the formation of Trista Engel and Jessica Markowitz’s search fund. It begins by describing their process for deciding if they should pursue entrepreneurship through acquisition and, if so, if they should partner...

|E737
David Dodson, Blake Kavanaugh
2020

This case describes the tumultuous experience Eduardo Ruiz had as CEO of Retail Services & Technologies. Ruiz had acquired Arizona-based RST at the end of his search process, but soon began to experience difficulties with...

|SM339
Graham Weaver, Meredith Colton Hazy
2020

This case details challenges Adeyemi Ajao faced in his career as a founder of three companies: Tuenti, a social media company in Spain, Cabify, a ride-sharing business in Spanish-speaking countries, and Base10 Partners, a venture...

|SPM59
George Foster, Dave Hoyt, Matthew Cruickshank, Gerzain Gutierrez
2020

At the start of 2020, the motorsports industry faced a number of challenges. Attendance at events had been steadily dropping, threatening key revenue streams. New generations of fans wanted to experience and enjoy sports differently...

|ETH18B
Ken Shotts, Sheila Melvin
2020

Between 1999 and 2017, almost 400,000 Americans died from an opioid overdose. An average of 130 died each day in 2017, six times the daily rate in 1999. These deaths were caused by both prescription...

|ETH28
William F Meehan III, Charles G Prober, Randi Zeeler
2020

This roleplay is designed for four students to practice a challenging conversation in a professional setting. It is set in a law firm, GBR, whose senior partner has a close professional and personal relationship with...

|ETH27
William F Meehan III, Charles G Prober, Sheila Melvin
2020

This case is designed to help students discuss gender identity.

Stanford GSB student Aubrey Flynn (they/them) is about to meet with Professor Olivia Clegg (she/her) during office hours.

Aubrey was made uncomfortable in discussions...

|ETH25
William F Meehan III, Charles G Prober, Sheila Melvin, Bernadette Clavier
2020

This roleplay is designed to help students learn how to express divergent viewpoints. First year MBA student Zoe Greene is unhappy about a recent in-class discussion and dissatisfied with certain assumptions about capitalism that seem...

|SPM58
George Foster, Matthew Cruickshank, Gerzain Gutierrez, David Hoyt
2020

Sonoma Raceway, located north of San Francisco, had a long history of hosting premier motor racing events. However, after decades of growth, fan attendance and viewership had started to decline in the 2010s. Fan demographics...

|OB102
Amy Wilkinson, Nick Hubbard
2020

The case describes the management style of Philipp Schindler, Google’s Chief Business Officer, and the programs and organizational structures he implemented to promote innovation within Google’s business organization.

|A236
Brandon Gipper, Jaclyn Foroughi
2020

Groupon, a daily deals platform and Uber Technologies, a ride-hailing and delivery platform, faced a common issue related to a new revenue recognition standard (and later amendments) adopted by most public companies in 2018. The...