YouTube for media

Tips and tricks for finding the best videos on YouTube

Re-broadcasting videos

Some guidelines for incorporating YouTube content are below:

  • Credit the content owner. Though YouTube has a license to distribute the video, it's the YouTube user who owns the content. We encourage you to reach out to users directly when you find video you'd like to use, and to provide attribution by displaying the username or the real name of the individual, if you've obtained it.
  • Credit YouTube in your re-broadcast of the video. When you show a YouTube video on television, please include on-screen and verbal attribution.
  • Contacting a YouTube user. Clicking on a YouTube username will take you to the user's channel, where you can see what personal information he or she has shared (name, web site, location, etc.). From here, you can use YouTube's on-site messaging system to contact the user. First, you must be logged into your own YouTube account. Then, click on the username of the individual you'd like to reach out to and select "Send Message."

Invite people to create content just for you

  • YouTube Direct

    YouTube Direct allows you to embed a YouTube uploader directly into your own site, enabling your organization to request, review and re-broadcast user-submitted videos with ease.

    Find out more at youtube.com/direct.

  • Contests

    If you have an idea for a contest on YouTube and would like to bring a sponsor on board, learn more in our advertising hub.