Statistics

Viewership

• More than 1 billion unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 53 countries and across 61 languages
• In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
• Millions of subscriptions happen each day. Subscriptions allow you to connect with someone you're interested in — whether it's a friend, or the NBA — and keep up with their activity on the site

YouTube Partner Program

• Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos

Monetization

• Thousands of advertisers are using TrueView in-stream and 65% of our in-stream ads are now skippable
• We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

• 25% of global YouTube views come from mobile devices
• People watch one billion views a day on YouTube mobile
• YouTube is available on hundreds of millions of devices
• Traffic from mobile devices tripled in 2011

Content ID

• Content ID scans over 100 years of video every day
• More than 3,000 partners use Content ID, including every major US network broadcaster, movie studio and record label
• We have more than eight million reference files (over 500,000 hours of material) in our Content ID database; it's among the most comprehensive in the world. The number has doubled in the last year
• Over a third of YouTube's total monetized views come from Content ID
• More than 200 million videos have been claimed by Content ID