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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|HR41B
Kathryn Shaw, Debra Schifrin
2015

This case picks up where “LinkedIn and Modern Recruiting (A)” left off, detailing the company’s innovations in hiring practices, which included its highly effective use of LinkedIn profile and resume data. As part of these...

|HR41A
Kathryn Shaw, Debra Schifrin
2015

In 2015, LinkedIn, the world’s largest professional network, was experiencing explosive growth, and it needed to hire the very best people quickly to support and fuel that growth.  This case discusses LinkedIn’s hiring approach and...

|SM246
Robert A. Burgelman, Debra Schifrin
2015

This 2015 case is about the internal organizational transformation of the Hewlett Packard (HP) Enterprise Group (EG), which brought in $28 billion in annual revenue and had 50,000 employees.  “EG Ignite,” led by a small...

|OB91B
Sarah Soule, Davina Drabkin
2015

The B case begins with the consultants’ proposal to Kim Markey, executive director of revenue cycle at Huntington Hospital (HH).   The proposal is untraditional in that it is focused on more than revenue enhancement—it includes...

|OB91(A)
Sarah Soule, Davina Drabkin
2015

Kim Markey began as executive director of revenue cycle at Huntington Hospital (HH) in November 2012.  Located in Pasadena, California, HH was a 625-bed non-profit regional medical center that was named among the top-performing hospitals...

|IDE-09
Jesper Sorensen, Laurent De Clara
2015

In early 2014, Tara Fela-Durotoye, the founder and CEO of House of Tara, was contemplating one of her greatest achievements to date. Her company had been named by L’Oréal as a strategic distributor for...

|SI-128
Laura Arrillaga-Andreessen, Sarah Murray
2015

In 2000, Charles Best, a social studies teacher working in a school in the Bronx, New York, scraped together $2,000 to pay an overseas web designer to build a rudimentary website he had designed using...

|L25VC
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|L25CF
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|GS87
Hau Lee, Sheila Melvin
2015

Li & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution.  LF managed the entire supply chain for retailers and brands around the world by...

|A225
Lisa De Simone, John R. Robinson, Bridget Stomberg
2015

In 2004, Congress passed the American Jobs Creation Act of 2004 (AJCA).  Several corporate benefits were included in this sweeping legislation, including the introduction of tax credits to encourage the development and use of alcohol...

|SM240
William F. Meehan, Davina Drabkin
2015

During his second year as a high school teacher in South Carolina, Reid Saaris noticed that a highly academically capable student was not registered for advanced classes.  The student was African American and Saaris observed...

|E564
Robert Siegel, Jessica Morgan
2015

This case profiles the journey of protagonist Tim Harkness through his many entrepreneurial pursuits.  It chronicles his early career and how a bout of serendipity landed him a job in the life sciences tools industry. ...

|SM176C
Robert Siegel, Robert Burgelman, Michael Seltzer
2015

By 2015 Google’s Android operating system had been deployed on over one billion units worldwide. The firm had been happy with the high market segment share achieved on mobile phones, but new challenges were arising:...

|E562
Robert Siegel, Yin Li
2015

The case follows CircleUp, an online marketplace that connects early-stage consumer retail companies with prospective investors.  The case begins by describing the dynamics of the traditional private equity industry, which incentivize firms to favor investments...

|F311
Mark Hartmann, William F. Meehan, Meaghan Conway
2015

This case assesses Actis’ optimal exit route for Umeme, a Ugandan electricity distribution company in their investment portfolio. Actis, a private equity firm that invests exclusively in Africa, Asia, and Latin America, had spent seven...

|SM247
Robert Siegel, Robert Burgelman, Tim Hsia
2015

The Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set...

|SPM54
George Foster, Davina Drabkin
2015

Disappointed by how poorly his two favorite football teams were playing against each other on a Thursday night in November 2009, Warren Packard considered the other games he could watch.  It was late fall and...

|SM245
Robert Siegel, Robert Burgelman, Arla Xhaxho
2015

The Wikimedia Foundation is responsible for supporting Wikipedia and various other projects through administration, technical and financial support. Since its founding, Wikipedia has changed the way people around the world research information by allowing individuals...

|ETH-5
Kenneth Shotts, Sheila Melvin
2015

The term “conflict minerals” referred to four minerals—tantalum, tin, tungsten, and gold—that are mined in countries throughout the world, including the Democratic Republic of Congo (DRC).  These minerals, sometimes referred to as the “3TG” minerals,...