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Stephen J. Anderson-Macdonald
Stephen J. Anderson-Macdonald
Assistant Professor, Marketing
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StephenJ.Anderson-Macdonald
Assistant Professor of Marketing
Academic Area: 
Marketing

Research Interests

  • Marketing and small business in emerging markets
  • Behavioural Economics and top-management decision making
  • Randomized-control trials (RCT's), natural experiments, and applied econometrics

Academic Degrees

  • Phd, Marketing, London Business School, 2011-2015
  • MRes, Marketing, London Business School, 2009-2011
  • MSc, Applied Economics, University of Minnesota, 2008-2009
  • MBA, Entrepreneurship and Technology, Queen's University, 2004-2005
  • BCom, International Business, University of Victoria, 1996-2001
  • Diploma, Science and Mathematics, Wellington Secondary, 1992-1996

Courses Taught

Degree Courses

2015-16

MKTG 249: MSx: Marketing

Every business has two kinds of problems: 1) Not having customers and 2) everything else. Marketing addresses the first problem. With increased access to information and fast-changing technology the role of marketing has broadened significantly....

MKTG 691: PhD Directed Reading (ACCT 691, FINANCE 691, GSBGEN 691, HRMGT 691, MGTECON 691, OB 691, OIT 691, POLECON 691, STRAMGT 691)

This course is offered for students requiring specialized training in an area not covered by existing courses. To register, a student must obtain permission from the faculty member who is willing to supervise the reading.

MKTG 692: PhD Dissertation Research (ACCT 692, FINANCE 692, GSBGEN 692, HRMGT 692, MGTECON 692, OB 692, OIT 692, POLECON 692, STRAMGT 692)

This course is elected as soon as a student is ready to begin research for the dissertation, usually shortly after admission to candidacy. To register, a student must obtain permission from the faculty member who is willing to supervise the...

MKTG 698: Doctoral Practicum in Teaching

Doctoral Practicum in Teaching

MKTG 699: Doctoral Practicum in Research

Doctoral Practicum in Research

School News

writtenStanford GSB Welcomes New Faculty to Enrich, Broaden its Educational Experience
October 6, 2015
New faculty and lecturers offer unique perspectives and experience to augment program offerings.