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Drive discovery

Create awareness by prompting people to browse and explore your website, app or store.

People discover new products on Instagram

This is where people discover

60% of people on Instagram say they discover new products on the platform.1

Mobile shoppers spent time on Facebook and Instagram

This is where mobile shoppers are

1 in 5 minutes that people spend on mobile devices is on either Facebook or Instagram.2

Get people excited about what you offer

Our ad formats are visual and flexible, giving you creative space to show off what you're selling to generate demand. Take a look.

Website clicks
WEBSITE CLICKS

Drive more people to browse your products

Website click ads send people to your site to explore.

A mobile Facebook Ad example from Zepp using website click ad objective

.43%click-through rate

Video views
VIDEO VIEWS

Get people to watch your video

As people watch more video online, video ads are a compelling way to tell a story about your business, brand or products.

A mobile Facebook Ad example from ROCK 'n' ROLL MARATHON using video view ad objective

52%increase in registrations year over year

ROCK ‘N’ ROLL MARATHON

Read their story
Event responses
EVENT RESPONSES

Get people to come to your event

Event response ads invite people to join you in person, helping you foster relationships with people interested in your business.

A mobile Facebook Ad example from Salesforce using event response ad objective

17%lower cost per registration than expected

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