Consumer packaged goods
Build your brand on Facebook.
Create awareness, build preference and drive sales for your brand.
Reach
Over 1.2 billion people use Facebook every day. Reach all the right audiences in your CPG market by advertising to them on Facebook and Instagram.
Brand building
Drive awareness and brand preference using Facebook and Instagram's rich creative canvases on mobile.
Sales Impact
Increase in-store and online sales for consumer goods—and use our people-based marketing to measure the impact of your advertising.
SUCCESS STORY
Benefit topped every brand lift benchmark
Benefit Cosmetics used sequenced video and carousel ads to introduce a new brow product line for a 10-point lift in overall purchase intent.
SUCCESS STORY
Eggo got relevant with a shareable mobile campaign
The frozen waffle brand put a modern twist on a famous campaign—targeting a younger demographic to drive a strong lift in sales.
Increase awareness, trial and loyalty
Find the right Facebook advertising solutions to help you meet your business objectives.
Maximize your impact
Achieve maximum reach to your target audience while staying within your budget.
Make your brand famous
Help people discover, explore and share your brand.
SUCCESS STORIES
See how consumer brands are advertising on Facebook to grow
Winning the hearts of parents with a 360 messageThe consumer food brand promoted its #stopCOMPAREnting campaign with a video and a 360 photo that strongly resonated with parents, resulting in a 19-point lift in campaign awareness.
Branded content recipe video drives salesRITZ Crackers partnered with BuzzFeed’s Tasty food channel to create a branded, made-for-Facebook recipe video, resulting in an incremental sales lift among new and existing cracker buyers.
Expanding ideas about an established brandThe cough drop manufacturer used Canvas to inform people about the many uses of its various products, successfully driving a 13-point lift in message association and a 14-point lift in ad recall.
“
Facebook and Instagram play critical roles in our marketing efforts for Perrier. With these platforms, we’re able to reach our intended audience at scale, and deliver extraordinary content that is uniquely created for these channels. Our campaign results demonstrate how powerful the Facebook and Instagram platforms are: not only for awareness, but also for driving sales.
Ashley Albrittain-Ross
Brand Manager, Perrier US
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