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Marketing
Latest Stories in Marketing
December 10, 2015
Jennifer Aaker: Capturing the Power of Empathy
Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
How Our Self-Control Affects the Way We See Risk
Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs
Sometimes it pays to define your product market more broadly.
October 19, 2015
An Entrepreneur Finds that Scarcity is a Great Teacher
Bootstrapping a startup can make you scrappy and creative.
October 6, 2015
Mark Leslie: Putting the “We” in Leadership
Being a leader isn’t about being the smartest person in the room.
September 18, 2015
The “Wild West” of Innovation is Hotter Than Ever
How to become part of the future of the Internet of Things.
September 3, 2015
How to Handle Audience Skepticism
Anyone with a novel idea, from an entrepreneur to a product marketer, should know how to handle a suspicious audience.
August 20, 2015
Susan Akbarpour: “I Want to Change the Way People Shop”
The founder of online tool Mavatar discusses consumer behavior, persistence, and the value of transparency.
August 14, 2015
Where Does Your Product Fit in the Market?
The best entrepreneurs marry conviction with adaptability.
August 7, 2015
Working Across Genres Can Dilute Your Brand
Combining categories makes it harder for people to understand what you are doing.