A social psychologist, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She co-authored the award-winning book, “The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media To Drive Social Change.” A recipient of the Stanford Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher Award, she teaches courses like Rethinking Purpose, Humor: Serious Business, and Designing AI to Cultivate Human Well-Being.

Aaker received her PhD in Marketing, PhD Minor in Psychology, from the Stanford Graduate School of Business.  She earned her BA in Psychology from the University of California, Berkeley.