Popular Identity Theft Protection Companies
- Monthly Plan Cost
$15.00$12.00- Annual Plan Cost (Per Month)
$12.00$9.00- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Individual
Price reflects discount
- Monthly Plan Cost
$29.99$14.99- Annual Plan Cost (Per Month)
$25.00$12.99- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Ultra
Price reflects discount
Best Identity Theft Protection
- Monthly Plan Cost
$23.99$15.99- Annual Plan Cost (Per Month)
$19.96$13.33- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- UltraSecure + Credit
Price reflects discount
A criminal, or even someone who's just curious, can easily find out a lot about you online. Social Security numbers, social media profiles, credit card numbers, bank account information, and much more are vulnerable to disclosure to do phishing and other cybersecurity threats. Some of this information is obtained through data breaches, but much of it is publicly available. All of this means that a clever thief can potentially gather all the data needed to steal someone else's identity. This will enable them to take out a loan or open a credit card in the victim's name, receive a tax refund they aren't entitled to or medical treatment they didn't pay for, or otherwise damage the victim's finances, credit score, and reputation. This damage can take years to recover from, often at great expense.
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The good news is that identity theft protection can help prevent ID theft or restore your identity if you become a victim. The Best Identity Theft Protection Services of 2022 are:
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Monthly Cost $15.99 Annual Plan Monthly Cost $13.33 Family Plan 3-Bureau Monitoring Mobile App Trial Period 30 Days | ||
Monthly Cost $19.95 Annual Plan Monthly Cost N/A Family Plan 3-Bureau Monitoring Mobile App Trial Period 30 Days | ||
#3 (tie) Aura Monthly Cost $12.00 Annual Plan Monthly Cost $9.00 Family Plan 3-Bureau Monitoring Mobile App Trial Period 60 days | ||
Monthly Cost $9.99 Annual Plan Monthly Cost $9.17 Family Plan 3-Bureau Monitoring Mobile App Trial Period N/A | ||
#5 (tie) Identity Guard Monthly Cost $14.99 Annual Plan Monthly Cost $12.99 Family Plan 3-Bureau Monitoring Mobile App Trial Period N/A |
To help narrow down the right identity theft protection service for you, below is a list of our top-rated identity theft protection services of 2022. Follow the links for complete reviews of each company.
- Monthly Plan Cost
$15.99
$23.99price reflects discount
- Annual Plan Cost (Per Month)
$15.99
$23.99price reflects discount
Pros:
Full-featured identity theft protection
Two-factor authentication
Monitoring of personal information on social media
Cons:
Pricier than some plans
Mixed reviews on user interface
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- UltraSecure + Credit
IdentityForce – Best Identity Theft Protection Service of 2022 (tie): ($17.99 or $23.99 a month.) Placing at No. 1 in our rating, IdentityForce offers comprehensive identity theft protection plans with everything you need to protect yourself and your family. Unlike many competitors, IdentityForce provides social media identity monitoring in its basic plan. It also offers less common services like junk mail opt-out. The company's top plan, UltraSecure+Credit, offers three-bureau credit monitoring, credit freeze assistance, investment account alerts, and other features. This plan also includes a tool that simulates how important financial decisions, like taking out a mortgage, may affect your credit. You can call the company for details on adding children to the plan for an extra charge.
See Full Review »Pros:
30-day free trial
Licensed private investigators for restoration
Broad monitoring including for social media accounts
Cons:
No discount for annual plan
Mixed reviews on user interface
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Individual 3 Bureau
IDShield – Best for Identity Recovery Assistance: (Individuals $14.95-$19.95 a month, family plans $29.95-$34.95 a month.) Earning the No. 2 spot in our rating, IDShield provides Social Security number monitoring, dark web monitoring, court record monitoring, social media monitoring, and other related identity theft protection and restoration services. IDShield sets itself apart from the competition by employing licensed private investigators who investigate potential identity theft cases and help recover subscribers' identities. IDShield has plans for individuals as well as for families with up to 10 dependents. Individual plans include a virtual private network (VPN), password manager, and other protections for up to three devices.
See Full Review »- Monthly Plan Cost
$12.00
$15.00price reflects discount
- Annual Plan Cost (Per Month)
$12.00
$15.00price reflects discount
Pros:
Includes antivirus, VPN and device protection on all plans
Tracks credit reports and financial institutions for fraud
Scours public court records for potential identity fraud
Cons:
Pricier than some rivals
Data may be obtained by Five Eyes intelligence agencies
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Individual
Aura: (Individuals $15 a month, couples $29 a month, families $50 a month.) Tying with Zander for No. 3, Aura offers a suite of software designed to protect privacy and guard against identity theft. All of the company's identity theft protection plans include antivirus, which scans for malware-like viruses, a password manager, and a VPN, all tools that can prevent your data from being hacked and make you susceptible to identity theft. This adds to a comprehensive monitoring of not just your financial transactions, but your Social Security and personal data, your home title, and criminal and court activity involving your identity. Professional reviewers praise Aura ID theft prevention services for their effectiveness, and some say Aura is often the first to find potentially troublesome data leaks.
See Full Review »Pros:
Budget-friendly pricing
Strong reputation for identity theft repair
Cons:
Lacks credit monitoring
Mobile app is limited
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Individual Elite Cyber Bundle
Zander – Best Budget Identity Theft Protection Service: (Individuals $6.75-$9.99 a month, families $12.90-$19.49 a month.) Tying for the No. 3 spot with Aura, Zander may be a great choice for those on a budget. The two identity theft protection plans on offer from Zander, the Essential and the Elite Cyber Bundle, are cheaper than similar plans from other companies on our rating. Both plans can be customized to cover an individual or a family – the family plans cover two adults and their children with options for adult dependent coverage – and with options for additional features like a VPN, antivirus software, account-takeover monitoring, and other extras. Zander’s base plans offer comprehensive identity theft monitoring, alerts, recovery, and $1 million in identity theft insurance. Zander plans also will provide you with a recovery specialist if you do become a victim of identity theft.
See Full Review »- Monthly Plan Cost
$14.99
$29.99price reflects discount
- Annual Plan Cost (Per Month)
$14.99
$29.99price reflects discount
Pros:
Budget-friendly price for basic plan
Artificial intelligence tools help protect your data
Range of plans at different price points
Cons:
Full-featured plans can be pricey
Limited credit bureau reports
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Ultra
Identity Guard: (Individuals $8.99-$29.99 a month, family plans $14.99-$39.99 a month.) Tying at No. 5 in our rating, Identity Guard uses IBM's Watson artificial intelligence technology to help guard your identity. Watson scans for personal information contained in social media and elsewhere online, including the dark web. If it finds anything, especially sensitive data like your Social Security number, Watson it will alert you to the risk. In addition, Identity Guard offers tools to help you pay bills, conduct bank transactions, and shop safely online. Standard services like three-bureau credit monitoring are also provided, and a mobile app can identify phishing attempts.
See Full Review »Pros:
Broad ID theft protection plans
Insures against 401k losses
Child protection in family plan
Cons:
Dated user interface
No free trial
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- ID Watchdog Premium
ID Watchdog: (Individuals $14.95-$21.95 a month, family plans $23.95-$34.95 a month.) ID Watchdog ties for No. 5 and offers two ID theft protection plans: Select and Premium. The Select plan is rather limited and offers one-bureau credit monitoring and other basic features. However, this may be all you need if you require basic ID theft protection without a lot of extras. The Premium identity theft protection plan is a better deal overall and includes three-bureau credit monitoring, plus financial and social media account monitoring, a feature that blocks subprime loans, a personal VPN, a password manager, and other added features. Family versions of both of these plans are available and protect up to four children.
See Full Review »Pros:
Three options for individuals and families
Comprehensive identity monitoring
Cons:
No device or digital protection offered
Less well-known than some other services
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- ReliaShield Elite
ReliaShield: (Individuals $7.99-$21.99 a month, families $14.99-$34.99 a month.) ReliaShield ties for No. 7 in our rating and provides identity theft protection through three plans. The company promises restoration service with dedicated specialists if you become a victim of identity theft. Costs are kept low on the ReliaShield Essential plan by skipping credit bureau monitoring. Instead, customers are reminded to get their free credit reports from the large credit bureaus. You can get credit monitoring by upgrading to the ReliaShield Prime or ReliaShield Elite plans. As experts say that credit monitoring is important to protect your identity, we recommend the Prime or Elite plan for most people.
- Monthly Plan Cost
$34.99
- Annual Plan Cost (Per Month)
$28.33
Pros:
Range of plans at different price points
Can be combined with Norton for device security
30-day free trial
Cons:
Can be pricey after promotions end
Limited features in low-tiered plans
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Ultimate Plus
LifeLock – Best for a wide variety of plans: ($8.99-$23.99 a month for the first year.) LifeLock, owned by the computer security company Norton, has three plans that are specific to ID theft: Standard, Advantage, and Ultimate Plus. These provide a comprehensive suite of digital security tools along with credit reporting, identity monitoring, ID theft insurance, and identity recovery assistance. Annual plans come with a 60-day money-back guarantee. Norton also offers a variety of other plans that include ID theft protection along with a password manager, VPN, and/or other computer-related security services. On the downside, No. 7-ranked Norton's various types of plans can be confusing.
See Full Review »- Monthly Plan Cost
$29.99
- Annual Plan Cost (Per Month)
$25.50
Pros:
Extend protection to family members at no cost on the Max plan
Monthly three bureau credit reports and scores on Max plan
Cons:
No trial period
Can’t request data deletion after cancellation
No social media monitoring
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Secure Max
IdentityIQ: ($6.99-$29.99 a month.) At No. 9 in our rating, IdentityIQ offers four plans: Secure, Secure Plus, Secure Pro, and Secure Max. The Secure plan offers basic identity theft monitoring and daily Equifax credit report monitoring. Secure Plus adds annual credit reports from all three bureaus. Secure Pro Plan subscribers also get three-bureau credit monitoring, as well as twice-annual credit reports and other features. The top-tier Secure Max plan extends identity theft monitoring to the entire family at no extra cost. It also adds restoration services and credit score tracking. Secure Max also offers protection for children under the age of 24 living in the household, as well as $25,000 in ID theft insurance to protect the whole family.
See Full Review »- Monthly Plan Cost
$39.95
- Annual Plan Cost (Per Month)
N/A
- Family Plan Available
- 3-Bureau Credit Monitoring
- Comprehensive Plan
- Premier
myFICO – Best for Detailed FICO Scores: ($19.95-39.95 a month.) Tied with IdentityIQ at No. 9 is myFICO, a credit monitoring service with identity monitoring functionality. MyFICO’s primary purpose is to provide easy access to regularly updated credit reports and scores. However, on the Advanced and Premier plans, myFICO does offer some basic identity theft protection services to its subscribers. The company scans the dark web for your information, sending alerts to your phone via its app, text, or email that it has found information. You can also set up alerts for all kinds of credit events. While myFICO is great for detailed credit score monitoring and reporting, it is relatively expensive for an ID theft protection service.
See Full Review »The Federal Trade Commission's Consumer Sentinel Network, which tracks identity theft and other consumer fraud complaints, received 1.4 million reports of identity theft in 2021. The most common types of identity theft were credit card fraud, government documents or benefits fraud, and loan or lease fraud.
Moreover, a recent study by the Identity Theft Resource Center (ITRC) found that data breaches were up 38%, and nearly 30% of people who contact the ITRC are victims of more than one identity crime. The study goes beyond the known financial implications of identity crimes and explores the emotional, physical, and psychological impacts experienced by victims.
Many of the identity crime victims that ITRC interviewed between January 2019 and December 2021 experienced emotional, physical, and financial consequences from identity theft. Some of the victims even considered suicide. Many did not have enough money to pay for food, utilities, and/or other bills, and some were evicted for failing to make mortgage payments. It was also common for identity theft victims to feel violated.
A 2022 report by Javelin Strategy and Research found that identity fraud losses in 2021 totaled $52 billion and affected 42 million U.S. residents.
How Does Identity Theft Happen?
Identity fraud is a relatively easy crime to commit and can target consumers directly, especially when they don't take basic cybersecurity precautions like using strong passwords and antivirus software. Some identity thieves can even bypass financial services providers' attempts to deter ID fraud. Identity fraud differs from traditional identity theft in that a consumer usually remembers interacting with a criminal through a text, call, or email in which their personal information was taken, often in a phishing attempt. With traditional ID theft, a consumer usually doesn't know exactly when their identity was stolen. "Identity fraud has quickly evolved through unique societal changes related to innovation, the worldwide COVID-19 pandemic, and criminal tactics that focus on both corporate and consumer targets," the summary said.
A 2022 report published by GBG, an identity verification company, found that:
- Consumers are now more than willing to forgo a company that fails to keep their information secure or delivers a poor customer experience.
- Almost 10% of consumers have been victims of identity fraud in the last 12 months.
- Nearly a third of businesses don’t use any identity verification service.
- 57% of consumers rate security as the most important factor when opening a new digital account.
According to the FBI's Internet Crime Complaint Center, more than 240,000 victims reported about $50 million in losses from phishing scams in 2020. In a phishing attack, the hacker usually sends the victim an email that looks like it’s from the victim's bank, other financial institution, or another company that the victim uses. However, the website linked in the email is actually controlled by the hacker. If the victim clicks on the link and enters their personal information into the website that comes up, the hacker can steal it. A recent survey by the security company OpSec found that 51% of consumers noticed more phishing attempts during the first wave of the COVID-19 pandemic. Still, phishing continues to be one of the most popular ways to steal someone's identity.
In addition, Consumer Reports notes that:
- Almost three quarters (74%) of consumers are somewhat concerned or very concerned about people stealing their personal data.
- Nearly all Americans (96%) believe that companies should be required to take additional steps to protect consumers' privacy.
- Most people who own internet-connected products (62%) believe they can present a privacy risk.
- People who have experienced a data breach are generally more willing to pay for privacy.
How to Prevent Identity Theft
Someone can steal your identity even if you subscribe to an identity theft protection service. However, this service provides a critical function. It monitors your financial accounts, Social Security number, social media accounts, and other personal data and sends you prompt alerts if your data may have been compromised. An ID theft protection service can also monitor changes to your credit file through one or all three of the major credit bureaus, such as if someone tries to take out a loan in your name. All of this allows you to limit the damage an identity thief can do by promptly notifying stores where you have lines of credit, your bank and other financial institutions, and other parties. Plus, many identity theft protection services offer help from trained agents who can assist you in restoring your identity if it is stolen.
In addition to subscribing to an identity theft protection service, there are other ways to protect your identity. These include:
- Regularly reviewing bank and credit accounts for suspicious activity
- Setting strong passwords with a good password manager
- Protecting your devices from viruses and other malware with antivirus software
- Collecting your physical mail regularly and using a locking mailbox so no one steals bills or other documents containing personal information
For more tips, see our guide 10 Ways to Prevent Identity Theft.
Below, we discuss more of the benefits of an identity theft protection service, features that a good service should include, and other important information. We also list our Best Identity Theft Protection Services of 2022 to help you choose.
Buying an identity theft protection service can help guard your identity and finances from scams and hackers, as well as assist you if you have become a victim of identity theft. You have some protection against identity theft even if you don't subscribe to an identity theft protection service. For example, credit card companies tell their customers about suspicious charges that could indicate a stolen card, and they help customers resolve those charges with merchants. You also can take plenty of steps to protect your own identity, such as reviewing your financial account statements for activity you don't recognize.
Robert Douglas, an information and security consultant and certified identity theft risk management specialist, says an ID theft protection service can be useful – but only if you do your part. “If you honestly don’t look at bank statements that often and won’t use these tools yourself, then an identity theft protection service functions by standing in for you and giving you the monitoring capabilities that you might already have with [credit cards and banks],” he says.
Identity theft protection can't actually prevent identity theft. However, it's worth the monthly cost because it can substantially limit the harm an identity thief causes by tracking your personal information on social media and other online platforms. It can also perform dark web monitoring, data breach monitoring, Social Security number monitoring, monitoring of credit-related information, and other services. In addition, an ID theft protection service can scan your financial accounts and send you credit reports periodically. By monitoring all of this data, Robert Siciliano, CEO of Safr.me explains, an ID theft protection service can notify you about fraudulent activity before an identity thief has time to do much damage. This will allow you to immediately contact your financial institutions and other parties to tell them that someone has stolen your personal information. Many ID theft prevention services also can help you recover your identity using trained, U.S.-based specialists.
Using identity protection makes sense for those looking for extensive protection against identity theft or assistance after their identity is stolen. Our personal data are widely available in the age of the internet. “I tell my clients to assume that their information has already been stolen,” Douglas says. Thus, although identity thieves most often go after children, the elderly, and college students, an identity theft protection service can benefit anyone.
People who have been defrauded find these services especially attractive. “More often than not, consumers engage services such as these as a result of fraud happening in their own lives or to someone close to them,” Siciliano says. “Or, they're very concerned about all the various media reports that they see and recognize the risk.”
To sign up for an identity theft protection service, you will have to provide personal information for the service to monitor. This includes your Social Security number, financial account numbers, and other personal data. This means you need to be comfortable disclosing that information. “I’m not aware of any ID protection service that has been the cause of a breach to date, and after all, what they are really doing is monitoring,” he says.
Credit monitoring is a good idea for those who want to watch their credit activity and help minimize identity theft risks. Credit monitoring immediately tells you about changes in your credit reports caused by someone trying to open a bank account or credit card in your name. If that happens, time is of the essence; the longer it takes to find out about the fraud, the harder it is to recover.
Credit Monitoring Features
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Company | 3-Bureau Monitoring | Credit Report Frequency | SSN Monitoring | Dark Web Monitoring | Social Media Monitoring | |
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IdentityForce » | Quarterly | |||||
IDShield » | Not Available | |||||
Aura » | Not Available | |||||
Zander » | Not Available | |||||
Identity Guard » | Monthly |
Plans offered by the identity theft protection services in our rating cost from $9.99 to $50 a month (paying annually usually costs less). The price of a service depends on the company and the level of protection offered. The table below shows the prices of our Best Identity Theft Protection Services of 2022.
Price Comparison of Identity Theft Services
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Company | Comprehensive Plan | Monthly Cost | Monthly Cost - Billed Annually | Cost Difference | |
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IdentityForce » | UltraSecure + Credit | $4.03 | |||
IDShield » | Individual 3 Bureau | $19.95 | N/A | N/A | |
Aura » | Individual | $3.00 | |||
Zander » | Individual Elite Cyber Bundle | $9.99 | $9.17 | $0.82 | |
Identity Guard » | Ultra | $4.99 |
Theft Protection Service?
You should look for an identity theft protection service that offers the protection that matters most to you and fits in your budget. When shopping for an identity theft protection service, the top-tier plan may seem like the best choice, but a cheaper plan could be a better fit depending on your needs and budget. Basic credit monitoring and reporting, including alerts for suspicious activity in your financial accounts, are important for almost everyone and are included in most plans, no matter the tier. If these features are all you need, a cheaper plan will be just fine.
If you’re looking for additional protection beyond basic credit and financial monitoring, midrange plans can be useful. Some midrange plans include dark web monitoring, social media monitoring, and change-of-address alerts. Midrange plans can also include identity recovery services like a dedicated customer service agent and insurance to help with recovering your identity if it's stolen. Along with protection, midrange plans can include planning features like credit score simulation tools to estimate how major financial decisions like taking out a second mortgage will affect your credit.
Premium identity theft plans offer services like file-sharing network searches, credit reporting from all three bureaus, reports from sex offender registries, medical ID monitoring, and real-time notifications if someone attempts to open an account using your personal data. Some ID theft protection companies also provide safe web browsing tools, protection from malware, and/or a virtual private network.
In addition to looking at the services a company offers, Henry Bagdasarian, founder and executive director of the Identity Management Institute, says to scrutinize its privacy policies, which outline how the company handles and protects your data. A good ID theft protection service will submit to periodic audits by independent security experts. “This is the best way for consumers to know the company has gone through an independent security test,” he says. In addition, choose a company that permanently deletes your data if you cancel the service. “It is likely stored in perpetuity unless their terms of service and conditions say otherwise,” Siciliano says.
Finally, read the terms and conditions carefully. These explain exactly what the plan covers and doesn't cover, how much assistance (if any) you will receive to restore your identity if it's stolen, and what identity theft insurance covers. You’ll notice a lot of fine print on the companies' websites, Siciliano says. “There are lots of little asterisks, and you have to read carefully to understand what you are really getting,” he says. “Before you make the investment, understand what your risks are and what could occur, and ask for examples of what the company will or will not compensate for — what is protected and what is not.”
Below are some key features of our Best Identity Theft Protection services of 2022.
Identity Theft Services Monitoring Features
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Company | 3-Bureau Monitoring | Credit Report Frequency | SSN Monitoring | Dark Web Monitoring | Social Media Monitoring | |
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IdentityForce » | Quarterly | |||||
IDShield » | Not Available | |||||
Aura » | Not Available | |||||
Zander » | Not Available | |||||
Identity Guard » | Monthly |
To report identity theft to the police, you’ll need to:
- Obtain a copy of your FTC Identity Theft Report. File a report online with the FTC so they can help you set up a recovery plan.
- Provide a photo ID. Provide the police with a driver's license, passport, or other proof of identity.
- Provide your address. If asked, submit a mortgage payment stub, utility statement, or other proof of address.
- Provide proof of identity theft. Gather anything that can show you were a victim of identity theft, such as IRS notices, notices from a collection agency, credit card statements, or communications from creditors.
For more information, see How to Report Identity Theft.
Having your identity stolen can cause you to lose a lot of money. For example, you might have to pay for attorney and accountant fees, or child or elder care. In addition, you might lose wages by having to take time off of work to restore your identity. Identity theft insurance reimburses expenses related to identity theft, but it doesn't cover stolen funds. Read your identity theft protection service's terms and conditions carefully to see if any insurance comes with your subscription and what it covers.
Identity theft insurance covers different things than homeowners and renters insurance, which cover your dwelling and its contents if they are damaged. LifeLock, Identity Guard, and other ID theft protection services only reimburse for expenses pertaining to ID theft recovery.
Although ID theft insurance can be useful, it shouldn't be the deciding factor in selecting an identity theft prevention service. “The insurance offered should be low on the scale of deciding whether or not you want to use a particular provider," Siciliano says. "It does not have much impact when it comes to proactive protection or even restoring a stolen identity.
Although it's impossible to completely prevent identity theft, there are strategies you can use to minimize your risk. These include:
- Freeze your credit so no one can view or request your credit report, which in turn will prevent them from opening an account or applying for a loan in your name.
- Collect mail daily to prevent someone from stealing financial documents or other documents with your personal information.
- Review your credit card and bank statements regularly to check for suspicious transactions.
- Shred documents containing personal information before disposing of them so no one can fish them out of a dumpster.
- Create different passwords for your sensitive accounts to limit the damage if someone cracks the password for one of them.
- Review credit reports annually to check for suspicious activity.
- Install antivirus software, which will protect your computer and other devices from hacking and phishing attempts, malware, and other online threats.
- Enable two-factor authentication on devices and accounts for an extra layer of security.
- Wipe electronics before donating them so your personal information stays safe.
- Opt out of pre-screened credit card offers, which criminals can intercept and use to open accounts in your name.
For more information, see 10 Ways to Prevent Identity Theft.
Learn More
For more information on identity theft protection services, see the following guides.
Related 360 Reviews
You may also be interested in the following reviews of related services.Why You Can Trust Us: 21 Identity Theft Protection Services Researched
At U.S. News & World Report, we rank the Best Hospitals, Best Colleges, and Best Cars to guide readers through some of life’s most complicated decisions. Our 360 Reviews team draws on this same unbiased approach to rate the products that you use every day. To build our ratings, we researched more than 21 identity theft protection services and analyzed 17 reviews. Our 360 Reviews team does not take samples, gifts, or loans of products or services we review. All sample products provided for review are donated after review. In addition, we maintain a separate business team that has no influence over our methodology or recommendations.
The following describes our 360 approach to researching and analyzing identity theft protection services to guide prospective consumers.
1. We researched the companies and products people care most about.
U.S. News analyzed and compared a variety of publicly available data, including internet search data, to determine which identity theft protection service providers Americans are most interested in. We found 21 companies that stand out in terms of volume of searches and research among consumers, as well as across the different rating sources.
We then compared our top identity theft protection services across several criteria, including monthly cost, monitoring tools, tech features such as mobile applications and smartphone alerts, technical support, and other plan specific unique features. Research shows that these are the most important criteria for people shopping for an identity theft protection service. With careful consideration, we highlighted the most comprehensive plan offered by each company based on the above mentioned features.
2. We created objective 360 Overall Ratings based on an analysis of third-party reviews.
Our scoring methodology is based on a composite analysis of the ratings and reviews published by credible third-party professional and consumer review sources. The ratings are not based on the personal opinions, tests or experiences of U.S. News. To calculate the ratings:
(a) We compiled two types of third-party ratings and reviews:
- Professional Ratings and Reviews: Many independent identity theft protection evaluating sources have published their assessments of identity theft protection companies and products online. We consider several of these third-party reviews to be reputable and well-researched. However, professional reviewers often make recommendations that contradict one another. Rather than relying on a single source, U.S. News believes consumers benefit most when these opinions and recommendations are considered and analyzed collectively with an objective, consensus-based methodology.
- Consumer Ratings and Reviews: U.S. News also reviewed published consumer ratings and reviews of identity theft protection providers. Sources with a sufficient number of quality consumer ratings and reviews were included in our scoring model.
Please note that not all professional and consumer rating sources met our criteria for objectivity. Therefore, some sources were excluded from our model.
(b) We standardized the inputs to create a common scale.
The third-party review source data were collected in a variety of forms, including ratings, recommendations and accolades. Before including each third-party data point into our scoring equation, we had to standardize it so that it could be compared accurately with data points from other review sources. We used the scoring methodology described below to convert these systems to a comparable scale.
The 360 scoring process first converted each third-party rating into a common 0 to 5 scale. To balance the distribution of scores within each source’s scale, we used a standard deviation (or Z-Score) calculation to determine how each company’s score compared to the source’s mean score. We then used the Z-Score to create a standardized U.S. News score using the method outlined below:
- Calculating the Z-Score: The Z-Score represents a data point's relation to the mean measurement of the data set. The Z-Score is negative when the data point is below the mean and positive when it's above the mean; a Z-Score of 0 means it's equal to the mean. To determine the Z-Score for each third-party rating of a company, we calculated the mean of the ratings across all companies evaluated by that third-party source. We then subtracted the mean from the company’s rating and divided it by the standard deviation to produce the Z-Score.
- Calculating the T-Score: We used a T-Score calculation to convert the Z-Score to a 0-100 scale by multiplying the Z-Score by 10. To ensure that the mean was equal across all data points, we added our desired scoring mean (between 0 and 10) to the T-Score to create an adjusted T-Score.
- Calculating the common-scale rating: We divided the adjusted T-Score, which is on a 100-point scale, by 20 to convert the third-party rating to a common 0-5 point system.
(c) We calculated the 360 Overall Score based on a weighted-average model.
We assigned “source weights” to each source used in the consensus scoring model based on our assessment of how much the source is trusted and recognized by consumers and how much its published review process indicates that it is both comprehensive and editorially independent. The source weights are assigned on a 1-5 scale. Any source with an assigned weight less than 2 was excluded from the consensus scoring model.
Finally, we combined the converted third-party data points using a weighted average formula based on source weight. This formula calculated the consensus score for each product, which we call the 360 Overall Rating.