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Pedro M. Gardete: Should Competitors Share Information?
Marketing Management
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Pedro M. Gardete: Should Competitors Share Information?

Concealing knowledge could hurt your company and your industry.
July 6, 2015|by Beth Rimbey

In some industries, keeping valuable market data secret does more harm than good.

A Stanford assistant professor of marketing says there are times when pooling information can help you get big-picture perspective, avoid market turbulence and build a stronger company in the long run.

Gardete

Marketing, Management
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