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Marketing
Latest Stories in Marketing
March 2, 2016
Baba Shiv: Failure is the Mother of Innovation
Startups may embrace the “fail-fast” mantra, but many leaders are risk-adverse.
February 2, 2016
How the NFL Turned the Super Bowl into a Money Machine
A sports management expert explains the economic impact of America’s largest sporting event.
January 6, 2016
Jennifer Aaker: Why It Matters to Have Purpose in Your Life
People work harder if they feel that what they are doing has meaning.
December 16, 2015
Jennifer Aaker: How to Use Humor to Improve Creativity
Humor can get you through long lines at Disneyland and a bad day at work.
December 10, 2015
Jennifer Aaker: Capturing the Power of Empathy
Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
How Our Self-Control Affects the Way We See Risk
Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs
Sometimes it pays to define your product market more broadly.
October 19, 2015
An Entrepreneur Finds that Scarcity is a Great Teacher
Bootstrapping a startup can make you scrappy and creative.
October 6, 2015
Mark Leslie: Putting the “We” in Leadership
Being a leader isn’t about being the smartest person in the room.
September 18, 2015
The “Wild West” of Innovation is Hotter Than Ever
How to become part of the future of the Internet of Things.