David Bruce Montgomery. Journal of Marketing Research: 50th Anniversary Issue. February 2014, Vol. 51, Issue 1, Pages 96-100.
Marvin B. Lieberman,
David Bruce Montgomery. Long Range Planning. 2013, Vol. 46, Issue 4, Pages 312-324.
David Bruce Montgomery,
Catherine A. Ramus. Academy of Management: Learning and Education. March 2011, Vol. 10, Issue 1, Pages 9-26.
Takehiko Isobe,
Shige Makino,
David Bruce Montgomery. Keio Business Forum. 2009, Vol. 26, Issue 1, Pages 61 – 92.
Oliver Heil,
David Bruce Montgomery. EMAC Chronicle. October 2008, Issue 4, Pages 11.
Takehiko Isobe,
Shige Makino,
David Bruce Montgomery. Asia Pacific Journal of Management. September 2008, Vol. 25, Issue 3, Pages 413-428.
David Bruce Montgomery,
Marian Chapman Moore,
Joel E. Urbany. Marketing Science. February 2005, Vol. 24, Issue 1, Pages 138-149.
David Bruce Montgomery. Journal of Public Policy and Marketing. 2005, Vol. 24, Issue 1, Dimensions of Marketing's Relationship to Society, Pages 150-154.
Luis Filipe Lages,
David Bruce Montgomery. European Journal of Marketing. 2005, Vol. 39, Issue 7, Pages 755 - 784.
Luis Filipe Lages,
David Bruce Montgomery. European Journal of Marketing. 2004, Vol. 38, Pages 1186 - 1214.
Warren H. Hausman,
David Bruce Montgomery,
Aleda V. Roth. Journal of Operations Management. June 2002, Vol. 20, Issue 3, Pages 241–257.
Luis Filipe Lages,
David Bruce Montgomery. Marketeer: Marketing, Comunicacao, e Vendas. November 2001, Vol. 6, Pages 58-64.
Oliver P. Heil,
David Bruce Montgomery. International Journal of Research in Marketing. June 2001, Vol. 18, Pages 1–3.
David Bruce Montgomery. Marketing Science. 2001, Vol. 20, Issue 4, Pages 337 –348.
Takehiko Isobe,
Shige Makino,
David Bruce Montgomery. Academy of Management Journal. June 2000, Vol. 43, Issue 3, Pages 468-484.
George S. Yip,
David Bruce Montgomery. Marketing Management. 2000.
George S. Day,
David Bruce Montgomery. Journal of Marketing / Marketing Science Institute. October 1999, Vol. 63, Special Issue on Fundamental Issues and Directions for Marketing, Pages 3-13.
Bruce H. Clark,
David Bruce Montgomery. Journal of Marketing. July 1999, Vol. 63, Issue 3, Pages 67-83.
David Bruce Montgomery,
G.S. Yip. Thexis. April 1999.
Takehiko Isobe,
David Bruce Montgomery. Japan Overseas Enterprises Association Monthly Report. April 1999, Pages 24-27.
Marvin B. Lieberman,
David Bruce Montgomery. Strategic Management Journal. December 1998, Vol. 19, Issue 12, Pages 1111–1125.
Joel Urbany,
David Bruce Montgomery. Marketing Letters. August 1998, Vol. 9, Issue 3, Pages 285-299.
Bruce Clark,
David Bruce Montgomery. Journal of Strategic Marketing. 1998, Vol. 6, Issue 2, Pages 81-96.
Bruce H. Clark,
David Bruce Montgomery. Management Science. 1998, Vol. 44, Issue 1, Pages 62-82.
David Bruce Montgomery,
Charles Weinberg. Marketing Management. 1998.
David Bruce Montgomery,
G. Swinnen,
K. Vanhoof. European Journal of Operations Research. December 1997, Vol. 103, Issue 2, Pages 312–325.
David Bruce Montgomery,
Frederick E. Webster Jr.. Journal of Market Focused Management. November 11, 1997, Vol. 2, Issue 1, Pages 7-26.
Warren H. Hausman,
David Bruce Montgomery. Journal of Market Focused Management. November 1997, Vol. 2, Issue 1, Pages 27-47.
Bruce H. Clark,
David Bruce Montgomery. Marketing Letters. March 1996, Vol. 7, Issue 2, Pages 115-129.
David Bruce Montgomery. MSI Review. 1996.
Gwendolyn K. Ortmeyer,
James M. Lattin,
David Bruce Montgomery. International Journal of Research in Marketing. September 1991, Vol. 8, Issue 3, Pages 169–186.
David Bruce Montgomery. Science Direct. April 1991, Vol. 3, Issue 1, Pages 61-91.
David Bruce Montgomery. TIMS Marketing College Newsletter. 1989.
David Bruce Montgomery. Journal of Business & Economic Statistics. April 1988, Vol. 6, Issue 2, Pages 163-164.
Marvin B. Lieberman,
David Bruce Montgomery. Strategic Management Journal. 1988, Vol. 9, Issue Special Issue: Strategy Content Research, Pages 41-58.
Theresa K. Lant,
David Bruce Montgomery. Journal of Business Research. December 1987, Vol. 15, Issue 6, Pages 503–517.
David Bruce Montgomery. Boardroom Reports. May 1987.
Warren H. Hausman,
David Bruce Montgomery. Issues: The PA Journal for Management. 1985, Issue 4.
Shelby H. McIntyre,
David Bruce Montgomery,
V. “Seenu” Srinivasan,
Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
Shelby McIntyre,
David Bruce Montgomery,
V. “Seenu” Srinivasan,
Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
George S. Day,
David Bruce Montgomery. Journal of Marketing. 1983, Vol. 47, Issue 2, Pages 44-58.
David Bruce Montgomery,
Charles B. Weinberg. Journal of Marketing. 1979, Vol. 43, Issue 4, Pages 41-52.
David Bruce Montgomery,
A.H. Peters,
C.B. Weinberg. Sloan Management Review. 1978, Vol. 19, Issue 2, Pages 1-13.
David Bruce Montgomery,
Jean Claude Larreche. Journal of Marketing Research. November 1977, Vol. 14, Issue 4, Pages 487-498.
David Bruce Montgomery. Journal of Marketing Research. August 1975, Vol. 12, Issue 3, Pages 255-264.
Henry C. Lucas, Jr.,
David Bruce Montgomery,
Jean Claude Larreche. Communications of the ACM . April 1974, Vol. 17, Issue 4, Pages 205-206.
Henry C. Lucas, Jr.,
Jean Claude Larreche,
David Bruce Montgomery. Decision Sciences. April 1974, Vol. 5, Issue 2, Pages 268–283.
David Bruce Montgomery,
Donald G. Morrison. The Journal of Finance. September 1973, Vol. 28, Issue 4, Pages 1009–1013.
David Bruce Montgomery. Marketing Science Institute. 1973.
David Bruce Montgomery,
Charles B. Weinberg. Contemporary Business. 1973.
David Bruce Montgomery. Journal of Advertising Research. 1973, Vol. 3, Issue 3, Pages 5-11.
David Bruce Montgomery,
Alvin J. Silk. Management Science: Applications. June 1972, Vol. 18, Issue 10, Pages B485-B501.
David Bruce Montgomery. Journal of the Royal Statistical Society. Series C (Applied Statistics). 1972, Vol. 21, Issue 2, Pages 204-207.
David Bruce Montgomery,
Alvin J. Silk,
Carlos Zaragoza. Management Science. December 1971, Vol. 18, Issue 4.
David Bruce Montgomery,
Alvin J. Silk. Journal of Marketing Research . August 1971, Vol. 8, Issue 3, Pages 317-321.
David Bruce Montgomery. European Business . April 1971.
David Bruce Montgomery. Journal of Marketing Research . February 1971, Vol. 8, Issue 1, Pages 118-120.
David Bruce Montgomery,
J. Scott Armstrong. Journal of Advertising Research. October 1970, Vol. 10, Issue 5, Pages 26-32.
David Bruce Montgomery,
Glen L. Urban. Journal of Marketing Research . May 1970, Vol. 7, Issue 2, Pages 226-234.
David Bruce Montgomery,
Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1969.
David Bruce Montgomery. Management Science. March 1969, Vol. 15, Issue 7, Pages 323-337.
David Bruce Montgomery,
Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1968.
David Bruce Montgomery,
Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1968.
David Bruce Montgomery,
Frederick E. Webster, Jr.. Journal of Marketing. January 1968, Vol. 32, Issue 1, Pages 50-57.
David Bruce Montgomery. Journal of Marketing Research. May 1967, Vol. 4, Issue 2, Pages 195-198.
David Bruce Montgomery. Management Science. April 1967, Vol. 13, Issue 8, Pages B533-B539.
David Bruce Montgomery. Management Science. February 1967, Vol. 13, Issue 6, Pages C130-C134.
David Bruce Montgomery. Industrial Management Review. 1967, Vol. 8, Issue 2, Pages 31-42.
John Leslie Livingston,
David Bruce Montgomery. Management Science. March 1966, Vol. 12, Issue 7, Pages 616-618.