October 2015
Online and multichannel retailers have access to information from internet shopping habits, browsing activity, social networking activity, mobile phone use and much more. With the wealth of information available, it can be challenging to derive meaningful insights on what customers are looking for. Increasingly, companies are using big data and analytics to better understand customer habits and needs, identify markets and personalize messaging. Participants from industry and academia discussed how a data-driven approach helps companies to grow sales both locally and globally. Challenges around the changing path to market, optimizing marketing for online and mobile platforms, cultivating global customers, social media communications, personalized marketing and more were discussed.