Conduct Research

The Behavioral Lab has four interview rooms, five computer labs with several computer stations in each lab, one conference room, and two rooms that house Tobii eye-tracking computers.

Below are the types of software that are currently in the lab. If your study requires other software licenses, let us know so that we can arrange for them to be purchased.

Qualtrics is the lab’s web-based survey tool, which is extremely versatile and can be used to administer questionnaires either online or in-lab. The software enables you to incorporate pictures, audio, and video clips into your surveys.

Qualtrics SMS allows researchers to quickly and easily reach participants by sending them short surveys through SMS. Contact the lab for more information about this.

Linguistic Inquiry and Word Count (LIWC) is an analysis software program that codes text for over 70 different dimensions, including positive/negative emotions, self-references, and causal words.

MATLAB is a high-level language and interactive environment for numerical computation, visualization, and programming.

MediaLab is a versatile software package by Empirisoft that is available on all lab computers.

DirectRT is Empirisoft’s reaction-time software, which is available on all lab computers.

Inquisit, by Millisecond, is a web-based reaction-time program for which the lab has an account.

E-Prime is a suite of applications that provides an easy-to-use environment for computerized experiment design, data collection, and analysis.

FaceGen is a software that allows researchers to create realistic 3D human faces and heads. Researchers are able to adjust the faces for age, race, gender, and 150 other controls. This is available on one lab computer, please contact the lab for more information.

The Tobii eye-tracking suite includes the equipment and software necessary to track a participant’s eyes in the lab or in the field.

Introductory Videos

Conceptual Introduction to Eye Tracking

Eye Tracking for Qualitative and Quantitative Analysis

Eye-Tracking Experimental Design and Study Methodology

Marketing, Market Research Applications

Dynamic, Video Stimuli

Scientific Research – Pupil Dilation in Eye Tracking

Scientific Research – Analysis of Eye-Tracking Data of Variable Quality

Scientific Research – Face and Scene Perception

The lab is capable of collecting and storing saliva (in a medical-grade freezer) for analysis. The saliva is sent to an off-site laboratory, where its components (e.g. cortisol, testosterone, progesterone) can be analyzed.

The lab has four Vernier Hand Dynamometers which can measure exerted force on the handgrip over time to calculate grip strength, pinch strength, etc. 

We own 2 BioNomadix Wireless Respiration & ECG amplifiers and 2 BioNomadix PPG and EDA amplifiers. They are capable of measuring respiration, electorcardiogram, blood volume pulse (BVP), and electrodermal activity (also known as Electrodermal Response, Skin Conductance Activity/Response, or Galvanic Skin Response).