You are here

› › David Bruce Montgomery

David Bruce Montgomery
Professor Emeritus, Marketing
Contact Info
+1 (650) 723-3029
Email
DavidBruceMontgomery
The Sebastian S. Kresge Professor of Marketing, Emeritus
Academic Area: 
Marketing

Research Statement

Analysis of competitor response and decision making, strategy, marketing strategy, global strategic alliances, globalization of marketing, global account management, modeling business-to-business buyer behavior, empirical analysis of the manufacturing/marketing interface, methods and applications of meta-analysis.

Bio

David B. Montgomery is the Sebastian S. Kresge Professor of Marketing - Emeritus, Dean - Emeritus and Consultant/Visiting Professor of Marketing and Management at Singapore Management University. He has published over 100 articles and 10 books and special journal issues relating to marketing science, marketing, strategy, and global marketing and management. He is an INFORMS Fellow (2009) and is an Inaugural Fellow of the INFORMS Society for Marketing Science (2008) and was awarded the 2002 AMA Career Contributions to Marketing Strategy award. He has served on the editorial boards of seven leading marketing/strategy/management science journals.

Academic Degrees

  • PhD in Management Science, Stanford University, 1966
  • MS in Mathematical Statistics, Stanford University, 1964
  • MBA, Management Science, Stanford University, 1962
  • BS in Electrical Engineering, Stanford University, 1960

Academic Appointments

  • At Stanford University since 1970
  • Dean, School of Business Singapore Management University, 2003-2005
  • Consultant/Visiting Professor of Marketing and Management (2006 - 2014) and President's Tenure and Academic Committee (2013 - 2015), Singapore Management University.
  • University Distinguished Professor, HK Polytechnic University, 2008
  • Doctor Honoris Causa, Limburgs Universitair Centrum, Belgium, 1998
  • Executive Director, Marketing Science Institute, Cambridge, MA, 1995-1997
  • Academic Trustee 1994 - 2000 and Executive Director's Council ( 2000 - ) Marketing Science Institute
  • Senior Research Associate, Marketing Science Institute, Harvard University, 1969-1970
  • Visiting Professor, Indian Institute of Management, Calcutta, 1969
  • Assistant-Associate Professor, Sloan School of Management, MIT, 1965-1970
  • Acting Instructor, Industrial Engineering, Stanford School of Engineering, 1964
  • First Departmental Editor for Marketing at the journal Management Science 1969 - 71.

Professional Experience

  • Principal, The MAC Group ( 1970 - 1990)

Awards and Honors

  • Fellow of the Institute for Operations Research and the Management Sciences, class of 2009
  • Inaugural Fellow, INFORMS Society for Marketing Science, 2008
  • Mahajan Award for Career Contributions to Marketing Strategy, American Marketing Association, 2002
  • Awarded Doctor ( Honoris Causa) for Contributions to Marketing Science and Strategic Management, especiall from a global perspective, LUC Belguim, 1998
  • Best Paper Award for First Mover Advantages, Strategic Management Journal 1988, by the Strategic Management Society, 1996.
  • Emeritus Professor Award , 2010 as part of Asia's Best B-School Awards by CMO Asia.
  • Runner up for Best paper award, AIB conference 2002 and Journal of Marketing 1979
  • Honorable mention for Odell award, Journal of Marketing Research, 1983
  • In study of the top 150 books and articles in Marketing, Stochastic Models of Buying Behavior was ranked # 9 and Management Science in Marketing was ranked # 13 and a MSI research paper was in the top ranked papers.
  • Cited by Hewlett Packard (1977) for outstanding contributions to the use of computers in business education.
  • Hightower Distinguished Lecturer in Marketing at Emory University, (November, 1995)
  • Elected to Tau Beta Pi Engineering Honorary Society as a junior, 1959.
  • First Departmental Editor for Marketing at Management Science, 1969 - 71
  • Editorial Board of Journal of Marketing (1970-73,1978-81, 1996- 1999) Journal of Marketing Research ( 1972 - 75), Annual Review of Marketing ( 1977-78), Strategic Management Journal ( 1981 - 84), Marketing Science ( 1981 - 83).
  • Additional Editorial Boards: J. of International marketing (1996-2003; Consulting Editor 2000-2003), J. of Academy of Marketing Science (2000-2003), J. of Marketing Education (2002)

Publications

Journal Articles

JMR: The Bass Years
David Bruce Montgomery. Journal of Marketing Research: 50th Anniversary Issue. February 2014, Vol. 51, Issue 1, Pages 96-100.
Conundra and Progress: Research on Entry Order and Performance
Marvin B. Lieberman, David Bruce Montgomery. Long Range Planning. 2013, Vol. 46, Issue 4, Pages 312-324.
Calibrating MBA Job Preferences for the 21st Century
David Bruce Montgomery, Catherine A. Ramus. Academy of Management: Learning and Education. March 2011, Vol. 10, Issue 1, Pages 9-26.
Performance Impact of Technological Assets and Reconfiguration Capabilities: The Case of Small Manufacturing Firms in Japan
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Keio Business Forum. 2009, Vol. 26, Issue 1, Pages 61 – 92.
Conference on Evolving Competition in the 21st Century
Oliver Heil, David Bruce Montgomery. EMAC Chronicle. October 2008, Issue 4, Pages 11.
Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Asia Pacific Journal of Management. September 2008, Vol. 25, Issue 3, Pages 413-428.
Reasoning About Competitive Reactions: Evidence From Executives
David Bruce Montgomery, Marian Chapman Moore, Joel E. Urbany. Marketing Science. February 2005, Vol. 24, Issue 1, Pages 138-149.
Asian Management Education: Some Twenty-First Century Issues
David Bruce Montgomery. Journal of Public Policy and Marketing. 2005, Vol. 24, Issue 1, Dimensions of Marketing's Relationship to Society, Pages 150-154.
The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An empirical Test of the Mediating Role of Pricing Strategy Adaptation.
Luis Filipe Lages, David Bruce Montgomery. European Journal of Marketing. 2005, Vol. 39, Issue 7, Pages 755 - 784.
Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation: Evidence from Small and Medium Sized Exporters
Luis Filipe Lages, David Bruce Montgomery. European Journal of Marketing. 2004, Vol. 38, Pages 1186 - 1214.
Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical Results
, David Bruce Montgomery, Aleda V. Roth. Journal of Operations Management. June 2002, Vol. 20, Issue 3, Pages 241–257.
Factores-chave na Estrategia de Marketing dos Exportadores Portugueses
Luis Filipe Lages, David Bruce Montgomery. Marketeer: Marketing, Comunicacao, e Vendas. November 2001, Vol. 6, Pages 58-64.
Introduction to the Special Issue on Competition and Marketing
Oliver P. Heil, David Bruce Montgomery. International Journal of Research in Marketing. June 2001, Vol. 18, Pages 1–3.
Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College
David Bruce Montgomery. Marketing Science. 2001, Vol. 20, Issue 4, Pages 337 –348.
Resource Commitment, Entry Timing, and Market Performance of Foreign Direct Investments in Emerging Economies: The Case of Japanese International Joint Ventures in China
Takehiko Isobe, Shige Makino, David Bruce Montgomery. Academy of Management Journal. June 2000, Vol. 43, Issue 3, Pages 468-484.
The Challenge of Global Customer Management
George S. Yip, David Bruce Montgomery. Marketing Management. 2000.
Charting New Directions for Marketing
George S. Day, David Bruce Montgomery. Journal of Marketing / Marketing Science Institute. October 1999, Vol. 63, Special Issue on Fundamental Issues and Directions for Marketing, Pages 3-13.
Managerial Identification of Competitors
Bruce H. Clark, David Bruce Montgomery. Journal of Marketing. July 1999, Vol. 63, Issue 3, Pages 67-83.
Statistical Evidence on Global Account Management
David Bruce Montgomery, G.S. Yip. Thexis. April 1999.
Strategic Issue on Multinationals: Localization and Integration of Foreign Subsidiaries
Takehiko Isobe, David Bruce Montgomery. Japan Overseas Enterprises Association Monthly Report. April 1999, Pages 24-27.
First Mover (Dis)Advantages: Retrospective and Link with the Resource Based View
Marvin B. Lieberman, David Bruce Montgomery. Strategic Management Journal. December 1998, Vol. 19, Issue 12, Pages 1111–1125.
Rational Strategic Reasoning: An Unnatural Act?
Joel Urbany, David Bruce Montgomery. Marketing Letters. August 1998, Vol. 9, Issue 3, Pages 285-299.
Competitive Reputations, Multimarket Competition, and Entry Deterrence
Bruce Clark, David Bruce Montgomery. Journal of Strategic Marketing. 1998, Vol. 6, Issue 2, Pages 81-96.
Deterrence, Reputations, and Competitive Cognitions
Bruce H. Clark, David Bruce Montgomery. Management Science. 1998, Vol. 44, Issue 1, Pages 62-82.
Toward Strategic Intelligence Systems
David Bruce Montgomery, Charles Weinberg. Marketing Management. 1998.
Comparison of Some AI and Statistical Classification Methods for a Marketing Case
David Bruce Montgomery, G. Swinnen, K. Vanhoof. European Journal of Operations Research. December 1997, Vol. 103, Issue 2, Pages 312–325.
Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones
David Bruce Montgomery, Frederick E. Webster Jr.. Journal of Market Focused Management. November 11, 1997, Vol. 2, Issue 1, Pages 7-26.
Market Driven Manufacturing
, David Bruce Montgomery. Journal of Market Focused Management. November 1997, Vol. 2, Issue 1, Pages 27-47.
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
Bruce H. Clark, David Bruce Montgomery. Marketing Letters. March 1996, Vol. 7, Issue 2, Pages 115-129.
The MSI Business/ Academic Partnership, the Research Priority Process, and the Data Imperative
David Bruce Montgomery. MSI Review. 1996.
Individual Differences in Response to Consumer Promotions
Gwendolyn K. Ortmeyer, James M. Lattin, David Bruce Montgomery. International Journal of Research in Marketing. September 1991, Vol. 8, Issue 3, Pages 169–186.
Understanding the Japanese as Customers, Competitors, and Collaborators
David Bruce Montgomery. Science Direct. April 1991, Vol. 3, Issue 1, Pages 61-91.
In the Beginning ... an Informal History of the Founding of the TIMS Marketing College
David Bruce Montgomery. TIMS Marketing College Newsletter. 1989.
Comment: On The Negative Binomial Distribution
David Bruce Montgomery. Journal of Business & Economic Statistics. April 1988, Vol. 6, Issue 2, Pages 163-164.
First Mover Advantages
Marvin B. Lieberman, David Bruce Montgomery. Strategic Management Journal. 1988, Vol. 9, Issue Special Issue: Strategy Content Research, Pages 41-58.
Learning From Strategic Success and Failure
Theresa K. Lant, David Bruce Montgomery. Journal of Business Research. December 1987, Vol. 15, Issue 6, Pages 503–517.
Lessons to Learn from the Japanese...or Else
David Bruce Montgomery. Boardroom Reports. May 1987.
Marketing/Manufacturing Interfaces
, David Bruce Montgomery. Issues: The PA Journal for Management. 1985, Issue 4.
Evaluating the Statistical Significance of Models Developed by Stepwise Regression
Shelby H. McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration
Shelby McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton A. Weitz. Journal of Marketing Research. February 1983, Vol. 20, Issue 1, Pages 1-11.
Diagnosing the Experience Curve
George S. Day, David Bruce Montgomery. Journal of Marketing. 1983, Vol. 47, Issue 2, Pages 44-58.
The Freedom of Information Act: Strategic Opportunities and Threats
David Bruce Montgomery, A.H. Peters, C.B. Weinberg. Sloan Management Review. 1978, Vol. 19, Issue 2, Pages 1-13.
A Framework for the Comparison of Marketing Models: A Delphi Study
David Bruce Montgomery, Jean Claude Larreche. Journal of Marketing Research. November 1977, Vol. 14, Issue 4, Pages 487-498.
New Product Distribution: An Analysis of Supermarket Buyer Decisions
David Bruce Montgomery. Journal of Marketing Research. August 1975, Vol. 12, Issue 3, Pages 255-264.
A Study of Computer Use in a Graduate School of Business
Henry C. Lucas, Jr., David Bruce Montgomery, Jean Claude Larreche. Communications of the ACM . April 1974, Vol. 17, Issue 4, Pages 205-206.
Integrating the Computer into a Business School Curriculum
Henry C. Lucas, Jr., Jean Claude Larreche, David Bruce Montgomery. Decision Sciences. April 1974, Vol. 5, Issue 2, Pages 268–283.
A Note on Adjusting R 2
David Bruce Montgomery, Donald G. Morrison. The Journal of Finance. September 1973, Vol. 28, Issue 4, Pages 1009–1013.
Marketing Information and Decision Systems: Coming of Age in the '70s
David Bruce Montgomery. Marketing Science Institute. 1973.
Modeling Marketing Phenomena: A Managerial Perspective
David Bruce Montgomery, Charles B. Weinberg. Contemporary Business. 1973.
The Outlook for MIS
David Bruce Montgomery. Journal of Advertising Research. 1973, Vol. 3, Issue 3, Pages 5-11.
Estimating Dynamic Effects of Market Communication Expenditures
David Bruce Montgomery, Alvin J. Silk. Management Science: Applications. June 1972, Vol. 18, Issue 10, Pages B485-B501.
Note on a Limit Distribution Arising in Certain Stochastic Response Models
David Bruce Montgomery. Journal of the Royal Statistical Society. Series C (Applied Statistics). 1972, Vol. 21, Issue 2, Pages 204-207.
A Multiple Product Sales Force Allocation Model
David Bruce Montgomery, Alvin J. Silk, Carlos Zaragoza. Management Science. December 1971, Vol. 18, Issue 4.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
David Bruce Montgomery, Alvin J. Silk. Journal of Marketing Research . August 1971, Vol. 8, Issue 3, Pages 317-321.
Scrutinizing the MIS Myopia
David Bruce Montgomery. European Business . April 1971.
Consumer Characteristics Associated with Dealing: An Empirical Example
David Bruce Montgomery. Journal of Marketing Research . February 1971, Vol. 8, Issue 1, Pages 118-120.
Brand Trial after a Change in Promotion Credibility
David Bruce Montgomery, J. Scott Armstrong. Journal of Advertising Research. October 1970, Vol. 10, Issue 5, Pages 26-32.
Marketing Decision-Information Systems: An Emerging View
David Bruce Montgomery, Glen L. Urban. Journal of Marketing Research . May 1970, Vol. 7, Issue 2, Pages 226-234.
Management Science and the Decision-Information System
David Bruce Montgomery, Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1969.
A Stochastic Response Model with Application to Brand Choice
David Bruce Montgomery. Management Science. March 1969, Vol. 15, Issue 7, Pages 323-337.
Management Science in Marketing: An Introduction
David Bruce Montgomery, Glen L. Urban. SISTEM (Yugoslav Journal of Management). April 1968.
Application of Operations Research to Personal Selling Strategy
David Bruce Montgomery, Frederick E. Webster, Jr.. Journal of Marketing. January 1968, Vol. 32, Issue 1, Pages 50-57.
Computer Uses in Marketing Research: A Proposal
David Bruce Montgomery. Journal of Marketing Research. May 1967, Vol. 4, Issue 2, Pages 195-198.
Letter to the Editor: Free-for-All
David Bruce Montgomery. Management Science. April 1967, Vol. 13, Issue 8, Pages B533-B539.
College on Marketing Proposed
David Bruce Montgomery. Management Science. February 1967, Vol. 13, Issue 6, Pages C130-C134.
Stochastic Modeling of the Consumer
David Bruce Montgomery. Industrial Management Review. 1967, Vol. 8, Issue 2, Pages 31-42.
Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments
John Leslie Livingston, David Bruce Montgomery. Management Science. March 1966, Vol. 12, Issue 7, Pages 616-618.

Books

Fundamental Issues and Directions for Marketing
George Day, David Bruce Montgomery Chicago: Journal of Marketing - American Marketing Association, 1999.
The Pacific Rim Challenge: Balancing Cooperation and Competition, Technical Report No.76
David Bruce Montgomery, Sharon V. Lockareff, David M. Rosen Stanford: Graduate School of Business, Stanford University , February 1990.
New Products and Innovations: An Annotated Bibliography, Technical Report No. 65
Rashi Glazer, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University, March 1980.
Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis
David Bruce Montgomery, Dick R. Wittink Cambridge MA: Marketing Science Institute, 1980.
Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis
Gerald J. Eskin, David Bruce Montgomery Palo Alto CA: Scientific Press, February 1975.
Cases in Computer and Model Assisted Marketing: Volume 1, Planning
George S. Day, Gerald J. Eskin, David Bruce Montgomery, Charles B. Weinberg Scientific Press, October 1973.
The Stanford Graduate School of Business Data Management and Analysis System: Part II, The Single Equation Econometric System, Technical Report No. 31
Gary M. Erickson, James W. Hoag, David Bruce Montgomery Stanford: Graduate School of Business, Stanford University , August 1973.
Management Science: Marketing Management Models
David Bruce Montgomery TIMS, December 1971.
Stochastic Models of Buying Behavior
William F. Massy, David Bruce Montgomery, Donald G. Morrison Cambridge: MIT Press, July 1970.
Applications of Management Science in Marketing
David Bruce Montgomery, Glen L. Urban Engelwood Cliffs: Prentice Hall International Series in Management, 1970.
Management Science in Marketing
David Bruce Montgomery, Glen L. Urban Englewood Cliffs: Prentice Hall International Series in Management, 1969.

Book Chapters

First Mover/ Pioneer Strategies
Marvin B. Lieberman, David Bruce Montgomery. Handbook of Marketing Strategy. Edward Elgar, 2012, Pages 339-361.
Implemented Strategies in Business-to-Business Contexts
Arch G. Woodside, Hugh M. Pattinson, David Bruce Montgomery. Advances in Business Marketing & Purchasing, Vol. 18. Emerald Group Publishing, 2012, Pages 323-355.
First Mover/Pioneer Strategies
David Bruce Montgomery, Marvin B. Lieberman. Handbook of Marketing Strategy. Elgar, 2011.
Managerial Preferences for Strategic Alliance Attributes: Some Global Contrasts
David Bruce Montgomery. Handbook of Research in International Marketing. Northampton: Edward Elgar, November 2003, Pages 99 - 133.
Corporate Social Responsibility Reputation Effects on MBA Job Choice
David Bruce Montgomery, Catherine A. Ramus. Global Issues of Business Vol. 2. Athens: Athens Institute of Education and Research, 2003.
See’s Candies Japan (A) and (B)
S. Bekemeyer, K. Tanaka, David Bruce Montgomery. The Asia Marketing Casebook. Prentice Hall, 1999.
Voice Mail Around the World
Pranati Kapadia, David Bruce Montgomery. Cases in Marketing Management 7th Edition. Irwin, 1998.
Conjoint Calibration for Strategic Choice
David Bruce Montgomery. Use and Usability: Business Focused Market Research. Marketing Science Institute, March 1997.
Preferences for Strategic Alliance Attributes: Contrasts Between Korean and U.S. Managers
Seoil Chaiy, David Bruce Montgomery. Advances in International Marketing, Vol.7. Emerald Group Publishing Limited, June 1996, Pages 21-32.
Levis Strauss Japan: K.K.
E. Carducci, A. Horikawa, David Bruce Montgomery. International Marketing. 1995.
The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages
, David Bruce Montgomery. Perspectives in Operations Management . Kluwer Academic Publishers, 1993, Pages 117-131.
To Pioneer or Follow?: Strategy of Entry Order
David Bruce Montgomery, Marvin B. Lieberman. Handbook of Business Strategy: Yearbook. New York: Warren, Gorham, and Lamont, 1991.
Experience Curves: Evidence, Empirical Issues, and Applications
David Bruce Montgomery, George S. Day. Strategic Marketing and Management. Wiley, March 1985.
Conjoint Calibration of the Customer/Competitor Interface in Industrial Markets
David Bruce Montgomery. New Developments in Industrial Marketing. Springer Verlag, 1985.
Decision Support Systems for Strategic Marketing
David Bruce Montgomery, George S. Day. Strategic Marketing and Management. Wiley, 1985.
Measuring the Time-Varying Response to Marketing Communication Instruments
David Bruce Montgomery, Dick R. Wittink. Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis. Marketing Science Institute, 1980.
Predictive Validity of Alternative Aggregation Schemes in Conjoint Analysis
David Bruce Montgomery, Dick R. Wittink. Proceedings of the ORSA/TIMS Special Interest Conference on Market Measurement and Analysis. Marketing Science Institute, 1980.
Strategic Business Intelligence Systems
David Bruce Montgomery, C.B. Weinberg. Analytic Approaches to Product and Marketing Planning. Cambridge: Marketing Science Institute, 1979.
Marketing Decision-Information Systems: Some Design Considerations
David Bruce Montgomery. Handbook of Marketing Research. McGraw-Hill, May 1974.
On Line Computer Applications in Marketing and Marketing Research
David Bruce Montgomery. Handbook of Marketing Research. McGraw-Hill, 1974.
Status and Trends in the Application of Marketing Models
David Bruce Montgomery. Computergestutzte Marketing-Planning. Munich: Wolfgang Dummer & Co., 1974.
Developing a Balanced Marketing Information System
David Bruce Montgomery. Marketing Management and Administrative Action (3rd. ed.). McGraw-Hill, 1973.
Stochastic Models of Consumer Choice Behavior
David Bruce Montgomery, Adrian B. Ryans. Consumer Behavior: Theoretical Perspectives. Prentice-Hall, 1973.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Alvin J. Silk, David Bruce Montgomery. Marketing Involvement in Society and the Economy. American Marketing Association, 1969, Pages 377-386.
Consumer Response to a Legitimated Brand Appeal
David Bruce Montgomery, Jon Scott Armstrong. Insights into Consumer Behavior. Boston: Allyn and Bacon, 1968.
Stochastic Consumer Models: Some Comparative Results
David Bruce Montgomery. Marketing and the New Science of Planning. American Marketing Association, 1968.

Other Publications

Analyzing the Short Term Link Between Public Policy Support and Export Performance Improvement: the Importance of the Mediating Effects of Price Strategy
Luis Filipe Lages, David Bruce Montgomery. American Marketing Association Winter Educators’ Conference Proceedings. 2003.
Challenges to Academic Marketing: Toward the Next Decade
David Bruce Montgomery. Keynote Address, Proceedings of the Academy of Marketing Conference. 2003.
Competitive Reasoning and Reactions: Evidence From Executives
Joel E. Urbany, David Bruce Montgomery, Marian Chapman Moore. Proceedings of the EMAC Conference . 2002.
Trade Reaction to Manufacturer Promotions: A Preliminary Report
David Bruce Montgomery. Proceedings of the Marketing Science Conference. 1983.
Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes
Dick R. Wittink, David Bruce Montgomery. Proceedings of the 1979 A.M.A. Educators' Conference. August 1979.
Towards Strategies for Marketing Home Energy Conservation
David Bruce Montgomery, Dorothy Leonard-Barton. Proceedings of the National Conference on Technology for Energy Conservation. June 1977.
New Tools for Teaching Marketing: Computer and Model Assisted Cases
George S. Day, David Bruce Montgomery, Charles B. Weinberg. Proceedings of the 1975 AMA Educators' Conference . August 1975.

Working Papers

Models of Job Preference for Stanford MBA's '78 | PDF
David Bruce Montgomery, Dick R. Wittink2009
Technological Capabilities and Firm Performance: The Case of Small Manufacturing Firms in Japan | PDF
Takehiko Isobe, Shige Makino, David Bruce Montgomery, Lee Kong Chian2007
Corporate Social Responsibility Reputation Effects on MBA Job Choice | PDF
David Bruce Montgomery, Catherine A Ramus2003
Explaining Supplier Behavior On Global Account Management | PDF
David Bruce Montgomery, George S. Yip, Belen Villalonga2002
Performance Impact of Technological Assets and Reconfiguration Capabilities: The Case of Small Manufacturing Firms in Japan | PDF
Takehiko Isobe, Shige Makino, David Bruce Montgomery2002
An Industry Expanation of Global Account Management | PDF
George S. Yip, David Bruce Montgomery, Belen Villalonga2001
Competitive Reactions and Modes of Competitive Reasoning: Down-Playing the Unpredictable? | PDF
Joel E. Urbany, David Bruce Montgomery, Marian Moore2001
Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination | PDF
Luis Pilipe Lages, David Bruce Montgomery2001
The Effects of Prior Export Performance On Firms Commitment to Exporting and Marketing Strategy Adaptation to the Foreign Market: Evidence from Small and Medium-sized Exporters | PDF
Luis Pilipe Lages, David Bruce Montgomery2001
Why Should Marketing and Manufacturing Work Together? Some Exploratory Empirical | PDF
, David Bruce Montgomery, Aleda V. Roth2001
Exploring the Impact of Marketing and Manufacturing Strategies, Conflict, and Morale on Business Performance | PDF
, David Bruce Montgomery, Aleda V. Roth2000
The Challenge of Global Customer Management | PDF
George S. Yip, David Bruce Montgomery2000
Fundamental Issues & Directions for Marketing | PDF
George S. Day, David Bruce Montgomery1999
Demand For and Use of Global Account Management | PDF
George S. Yip, David Bruce Montgomery, Belen Villalonga1998
First-Mover (Dis) Advantages: Retrospective and Link with the Resource-Based View | PDF
Marvin B. Lieberman, David Bruce Montgomery1998
Managerial Identification of Competitors
David Bruce Montgomery, Bruce Clark1998
Rational Strategic Reasoning: An Unnatural Act? | PDF
Joel E. Urbany, David Bruce Montgomery1998
Resource Commitment, Entry Timing and Market Performance of Foreign Direct Investments in Emerging Economies: The Case of Japanese International Joint Ventures in China
David Bruce Montgomery, Takehiko Isobe, Shige Makino1998
Strategic Roles and Performance of Japanese Subsidiaries | PDF
David Bruce Montgomery, Takehiko Isobe1998
The Use and Performance Effect of Global Account Management: An Empirical Analysis Using Structural Equations Modeling | PDF
George S. Yip, David Bruce Montgomery, Belen Villalonga1998
Competitive Reactions and Conjecture: Issues and Prospects | PDF
Joel E. Urbany, David Bruce Montgomery1997
Market Driven Manufacturing
, David Bruce Montgomery1997
Marketing's Interfunctional Interfaces: The MSI Workshop on Management of Corporate Fault Zones
David Bruce Montgomery, Frederick Webster1997
Strategic alliances : contrasting Korean/US preferences
Seoil Chaiy, David Bruce Montgomery, February 1996
Comparison of Some AI and Statistical Classification Methods for a Marketing Case
David Bruce Montgomery, K. Vanhoff, G. Swinnen1996
Competitive Reputations, Multimarket Competition and Entry Deterrence
David Bruce Montgomery, Bruce Clark1996
Strategic Alliances: Constrasting Korean/US Preferences
David Bruce Montgomery, Seoil Chaiy1996
Strategic Groups: Comparing Cognitive and Objective Approaches | PDF
Bruce H. Clark, David Bruce Montgomery1996
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia)
David Bruce Montgomery, Bruce Clark1995
Executive Summary Cross-Cultural Strategic Alliances and Business Partnerships in the Information Technology Industry: Can Trust be Achieved in a Polygamous World? | PDF
Thomas J. Kosnik, David Bruce Montgomery, September 1994
An Improved Method for Meta-Analysis with Application to New Product Diffusion Models | PDF
David Bruce Montgomery, V. “Seenu” Srinivasan1994
Competitive Reputations As Entry Deterrents
David Bruce Montgomery, Bruce Clark1994
Cross-Cultural Strategic Alliances and Business Partnerships in the Information Technology Industry: Can Trust be Achieved in a Polygamous World? | PDF
Thomas J. Kosnik, David Bruce Montgomery1994
Deterrence, Reputations and Competitive Cognition
David Bruce Montgomery, Bruce Clark1994
Linking Manufacturing Priorities to Markets: Some Empirical Evidence | PDF
, David Bruce Montgomery1994
The Manufacturing/Marketing Interface: Critical Strategic and Tactical Linkages | PDF
, David Bruce Montgomery1993
Simulation Games as a Research Method for Studying Strategic Decision Making: The Case of MARKSTRAT | PDF
Theresa K. Lant, David Bruce Montgomery1992
Managerial Preferences for Strategic Alliance Attributes | PDF
David Bruce Montgomery, Allen M. Weiss1991
A Scanner-Based Proxy for Manufacturer's Coupons in Brand Choice Models | PDF
Gwendolyn K. Ortmeyer, David Bruce Montgomery1990
Individual Differences in Response to Consumer Promotions
James M. Lattin, David Bruce Montgomery, Gwendolyn Ortmeyer1990
Making Manufacturing Market Driven | PDF
, David Bruce Montgomery1990
To Pioneer or Follow?: Strategy of Entry Order | PDF
Marvin B. Lieberman, David Bruce Montgomery1990
Understanding the Japanese as Customers, Competitors, and Collaborators
David Bruce Montgomery1989
First-Mover Advantages | PDF
Marvin B. Lieberman, David Bruce Montgomery1987
Learning from Strategic Success and Failure | PDF
Theresa K. Lant, David Bruce Montgomery1987
On DGM and DCS on NBD | PDF
David Bruce Montgomery1987
Routinized Choice Behavior, Brand Commitment, and Consumer Response to Promotions | PDF
James M. Lattin, Gwendolyn Ortmeyer, David Bruce Montgomery1987
Conjoint Calibration of the Customer/Competitior Interface in Industrial Markets | PDF
David Bruce Montgomery1984
Experience Curves: Evidence, Empirical Issues and Applications | PDF
David Bruce Montgomery, George S. Day1983
Toward Decision Support Systems for Strategic Marketing | PDF
David Bruce Montgomery1983
Trade Response to Promotion: A Preliminary Report | PDF
David Bruce Montgomery1983
Diagnosing the Experience Curve | PDF
George S. Day, David Bruce Montgomery1982
Brand Life Cycle and Dynamic Market Communications Elasticities | PDF
Gary M. Erickson, David Bruce Montgomery1981
The Statistical Significance of Stepwise Regression Models Developed by Forward Selection: A Monte Carlo Calibration | PDF
Shelby H. McIntyre, David Bruce Montgomery, V. “Seenu” Srinivasan, Barton Weitz1981
Measuring the Time-Varying Response to Market Communication Instruments | PDF
Gary M. Erickson, David Bruce Montgomery1980
The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes | PDF
Dick R. Wittink, David Bruce Montgomery1980
Toward Strategic Intelligence Systems
David Bruce Montgomery, Charles Weinberg1979
Implications of Product Portfolio Analysis for Strategic Competitive Intelligence | PDF
Charles B. Weinberg, David Bruce Montgomery1977
Strategic Intelligence Systems
David Bruce Montgomery, Charles Weinberg1977
The Freedom of Information Act: Opportunities and Threats at the Competitive and Governmental Interfaces
David Bruce Montgomery, Anne Peters, Charles Weinberg1977
Toward Strategies for Marketing Home Energy Conservation | PDF
David Bruce Montgomery, Dorothy Leonard-Barton1977
A Framework for the Comparison of Marketing Models: A Delphi Study | PDF
Jean-Claude Larreche, David Bruce Montgomery1976
New Product Distribution: An Analysis of Supermarket Buyer Decisions* | PDF
David Bruce Montgomery1975
New Tools for Teaching Marketing: Computer and Model Assisted Cases | PDF
George S. Day, David Bruce Montgomery, Charles B. Weinberg1975
Marketing Information and Decision Systems: Coming of Age in the '70's | PDF
David Bruce Montgomery1973
A Note on Adjusting R 2 | PDF
Donald G. Morrison, David Bruce Montgomery1972
A Multiple-Product Sales Force Allocation Model | PDF
David Bruce Montgomery, Alvin J. Silk, Carlos E. Zaragoza1971
Estimating Dynamic Effects of Market Communications Expenditures | PDF
David Bruce Montgomery, Alvin J. Silk1971
Note On A Limit Distribution Arising In Certain Stochastic Response Models | PDF
David Bruce Montgomery1971
On-Line Computer Applications in Marketing and Marketing Research | PDF
David Bruce Montgomery1971
Stochastic Models of Consumer Choice Behavior | PDF
David Bruce Montgomery, Adrian B. Ryans1971
Cross-Border Knowledge Transfer and Performance in Emerging Economic Regions: the Case of Japanese International Joint Ventures in China | PDF
Including Corporate Social Responsibility, Environmental Sustainaibility, and Ethics in Calibrating MBA Job Preferences | PDF

Teaching

Other Teaching

Stanford Case Studies

Voice Mail Around the World | M279
David Montgomery1995
Levi Strauss Japan K.K. | M276
Elizabeth Carducci, Akiko Horikawa, David Montgomery1994
See's Candies, Japanese Market Entry (B) | M273B
David Montgomery1994
See's Candies, Japanese Market Entry (A) | M273
David Montgomery1993

In the Media

Stanford Study Finds MBA Graduates Prefer Ethical Employers
Silicon Valley Business Journal, August 26, 2004
Professor David B. Montgomery Appointed Dean of School of Business at Singapore Management University
Singapore Management University News, May 9, 2003
Marketing: Negotiating a Corporate Fault Zone
Stanford Report, March 10, 1999

Insights by Stanford Business

writtenFor MBA Grads, Corporate Responsibility Trumps Salary
June 1, 2008
A survey of graduating MBAs reveals how far they'll go to find an employer whose thinking is in sync with their own.
writtenMBA Graduates Want to Work for Caring and Ethical Employers
January 1, 2004
There is a strong argument for firms to become more socially responsible in order to attract MBA candidates.

School News

writtenSrinivasan's Career in Marketing Science Commemorated
August 10, 2010
Internationally known for his work on consumer choice and sales force compensation, Seenu Srinivasan is also revered as a teacher and mentor.