Zakary Tormala

Professor Tormala received a B.A. in psychology from Arizona State University in 1996 and earned his Ph.D. in social psychology from Ohio State University in 2003. From 2003-2007, Tormala served as an assistant professor of social psychology at Indiana University. In 2007, he joined the Stanford faculty as an associate professor in the Graduate School of Business. Tormala’s research focuses primarily on the topics of attitudes, persuasion, and social influence. He specializes in conducting lab and field experiments designed to enhance our understanding of attitude, belief, and behavior change. Tormala publishes extensively on these topics and has served on the editorial boards of the leading scientific journals in his field. For his contribution to scholarly research, Tormala received the Society for Consumer Psychology’s Early Career Award for Distinguished Scientific Contribution in 2008 and was named to the Marketing Science Institute’s list of Young Scholars in 2009. He is also an elected fellow of the Society for Personality and Social Psychology and the Society for Experimental Social Psychology. At Stanford, Professor Tormala teaches courses on persuasion in the MBA program, the PhD program, and numerous executive education programs.