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Coach Stories

Seed coaches share their insights, reflections, and transformative experiences.

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James Bratnober
Spotlight
Former Seed Coach

“I assisted a very small company to double in size and expand its product line. I can’t claim credit for that. I was simply the coach standing on the sidelines and teaching new plays.”

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Clinton Etheridge
Spotlight
Former Seed Coach

“If you have the right attitude –– one of humble inquiry –– and you’re prepared to roll up your sleeves, act as a ‘partner’ with these enterprises, and help them get on the road to transformation, you can have a lasting impact on a company, and even a country.”

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Jan Swanberg
Spotlight
Former Seed Coach

“The transformation plans we developed to help these companies grow will allow them to hire more workers, and when you give more people opportunities, more are lifted out of poverty.”

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Terry Druyea
Spotlight
Former Seed Coach

“I saw Seed as a way to create jobs, which is a way to move people up and out of poverty and enhance the prosperity of the entire community.”

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Ed Forman
Spotlight
Former Seed Coach

“In Silicon Valley, if you’re an entrepreneur you can virtually go into any café and have questions and you can find a guy at the next table with whom you can talk it through. But entrepreneurs in West Africa are pretty lonely and isolated.”