Choose placements for an ad
When you create an ad, you'll be asked where you want it to appear on 'placements' beyond Facebook; on Instagram, Audience Network and Messenger.
Not all placements are available with all objectives. Learn more
Tip: We recommend Automatic placements, where we optimize delivery across all placements. If one placement performs better, we dynamically allocate it more of your budget to help you reach more people. Learn more
Choose ad placements in Ads Manager
- Go to Ads Manager
- Choose your objective and choose Continue.
- Scroll to the Placements section.
- Automatic placements will be pre-selected.
To exclude certain placements, choose Edit placements instead. Uncheck the box next to each placement to remove it. If you don't see a box, your ad type or objective doesn't support the placement.
You can also use the Device types dropdown menu to limit your placements to Mobile only or Desktop only.
Learn more
- Preview placements for your advertising objective in the Facebook Ads Guide
- Placements help page
