BUS 217 — Getting from an Early Idea to a Real Business
Spring
Tuesdays
Date(s)
Mar 29—May 17
8 weeks
Drop By
Apr 11
Units
1Fees
Format
On-campus course
Limit 100
Open
This fast-paced entrepreneurship course is designed
to give you the tools required to refine, launch, and
grow your startup business. We will begin by looking
at entrepreneurship in general, including recent trends,
Lean Startup methodology, and product/market fit,
and then dive deeper into the operational details of
the entire startup process, including legal, financing,
marketing, and product development. We will take a
hard look at “barriers to scale”—the issues that often
prevent startups from getting to the growth stage.
The course will feature venture capitalists and startup
marketing experts as guest speakers, and along the way
we will explore financial models, market segmentation,
capitalization tables, convertible notes, term sheets, and
more. Through lively in-class discussion and in-class
exercises, you will apply this material to your particular
venture, while developing a compelling pitch and a
go-to-market plan. The course will culminate with
“pitch night,” when students will have the opportunity
to present to Silicon Valley executives and investors
who will give feedback and offer coaching. Whether
you are working on a tech startup, a family business, or
a social venture, the goal is for you to leave the course
with an actionable business plan for a sustainable and
profitable enterprise.
Bret Waters, Founder and CEO, Tivix
Bret Waters has taken several companies from venture-funded startup through successful acquisition. He serves on the Advisory Council of Stanford’s School of Education, and works with social entrepreneurs from around the world as a mentor with the Global Social Benefit Incubator at Santa Clara University. Waters received an MBA from Northwestern.Textbooks for this course:
No required textbooks