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BUS 217 — Getting from an Early Idea to a Real Business

Quarter: Spring
Day(s): Tuesdays
Time: 7:00—8:50 pm
Date(s)
Date(s): Mar 29—May 17
Duration: 8 weeks
Drop By
Drop Deadline: Apr 11
Unit(s): 1 Units
Fees
Tuition: $410
Format
Format: On-campus course
Limit: Limit 100
Status: Open
This fast-paced entrepreneurship course is designed to give you the tools required to refine, launch, and grow your startup business. We will begin by looking at entrepreneurship in general, including recent trends, Lean Startup methodology, and product/market fit, and then dive deeper into the operational details of the entire startup process, including legal, financing, marketing, and product development. We will take a hard look at “barriers to scale”—the issues that often prevent startups from getting to the growth stage. The course will feature venture capitalists and startup marketing experts as guest speakers, and along the way we will explore financial models, market segmentation, capitalization tables, convertible notes, term sheets, and more. Through lively in-class discussion and in-class exercises, you will apply this material to your particular venture, while developing a compelling pitch and a go-to-market plan. The course will culminate with “pitch night,” when students will have the opportunity to present to Silicon Valley executives and investors who will give feedback and offer coaching. Whether you are working on a tech startup, a family business, or a social venture, the goal is for you to leave the course with an actionable business plan for a sustainable and profitable enterprise.

Bret Waters, Founder and CEO, Tivix

Bret Waters has taken several companies from venture-funded startup through successful acquisition. He serves on the Advisory Council of Stanford’s School of Education, and works with social entrepreneurs from around the world as a mentor with the Global Social Benefit Incubator at Santa Clara University. Waters received an MBA from Northwestern.

Textbooks for this course:

No required textbooks