BUS 29 — Project Management for Continuous Innovation
Spring
Tuesdays
Date(s)
Apr 5—May 24
8 weeks
Drop By
Apr 18
Units
1Fees
Format
On-campus course
Open
Traditional project management overwhelmingly
focuses on techniques and procedures for planning
and controlling. These create a framework to confine
project team members to operate within a set of processes
and measurements. However, most projects require
project team members to be innovative and creative. It
is difficult to ask engineers to think outside of the box
while using a “box”-style system to manage projects. In
addition, much of the focus of that type of system is to
achieve a success result in every project. Such emphasis
discourages risk taking because employees may not
want to initiate projects unless they feel the chance of
success is high. Inhibited risk taking constrains learning
opportunities and innovation.
This course starts with a strategic approach called Management by Project Mapping (MBPM), which systematically utilizes project management to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It then presents a situational model based on MBPM to manage different types of projects since no single project management approach is suitable for all projects. This model emphasizes effectiveness and velocity with reduced administrative processes and activities in project management. By the end of the course, participants will be able to set up a framework to manage different types of projects effectively and drive innovative results.
This course starts with a strategic approach called Management by Project Mapping (MBPM), which systematically utilizes project management to transform a company’s organizational system, culture, and capability, creating a foundation upon which to achieve long-term sustainable innovation. It then presents a situational model based on MBPM to manage different types of projects since no single project management approach is suitable for all projects. This model emphasizes effectiveness and velocity with reduced administrative processes and activities in project management. By the end of the course, participants will be able to set up a framework to manage different types of projects effectively and drive innovative results.
Kern Peng, Process/Systems Engineering Manager, Intel Corporation
Kern Peng has nearly thirty years of management experience in engineering and manufacturing with the last twenty-three years at Intel. He has received more than sixty career awards in the areas of engineering design, process-excursion resolution, project management, and leadership. He also teaches at Santa Clara University, the University of San Francisco, Hong Kong University, and Shanghai Jiao Tong University. He received a PhD in mechanical engineering from Santa Clara University.Textbooks for this course:
(Recommended) Wysocki, Robert K., Effective Project Management: Traditional, Agile, Extreme, 7th edition. (ISBN 978-1-118-72916-8)