WSP 279 — "Everyday" Strategy: Relevant, Adaptive, and Actionable
Spring
Saturday
Date(s)
Apr 30
1 day
Drop By
Apr 23
Units
0Fees
Format
On-campus course
Open
This course will explore the assertion that the time
is ripe to rethink how organizations approach
strategy. As commonly practiced, strategic planning
and implementation are too often slow, inefficient,
reactive, and backward-looking processes. What if an
organization could more quickly perceive and respond
to changes in the environment? What if strategy was
viewed not as a fixed, episodic function owned by a
few within an organization, but rather as an adaptive,
continuous activity, with every employee helping to
move the organization toward a preferred future?
In this workshop, we’ll begin by exploring our commonly held beliefs and assumptions about organizational strategy. We’ll then learn how to seek “inspiration from the edges”—that is, how to identify newly emerging products, services, and behaviors (through a practice known as signal gathering) that serve as harbingers of the future. We’ll develop structures that promote ongoing strategic conversations inside an organization, and that translate conversations into action to keep an organization moving continuously toward its strategic intent. Participants will leave the workshop with new structures, a framework to promote everyday strategy, and a plan for how they can apply this new way of thinking about strategy to their own organizations.
In this workshop, we’ll begin by exploring our commonly held beliefs and assumptions about organizational strategy. We’ll then learn how to seek “inspiration from the edges”—that is, how to identify newly emerging products, services, and behaviors (through a practice known as signal gathering) that serve as harbingers of the future. We’ll develop structures that promote ongoing strategic conversations inside an organization, and that translate conversations into action to keep an organization moving continuously toward its strategic intent. Participants will leave the workshop with new structures, a framework to promote everyday strategy, and a plan for how they can apply this new way of thinking about strategy to their own organizations.
Due to its short format, this workshop may not be taken for Credit or a Letter Grade.
Peter Coughlan, Organization Design and Change Consultant
Peter Coughlan works with groups and organizations seeking to become more innovative, more agile, or more aligned to their strategic intent. He is a research affiliate at the Institute for the Future, where he helps organizations anticipate probable futures. Previously, he was a partner at IDEO, where he helped found and lead the Organizational Transformation practice.Textbooks for this course:
No required textbooks