Marketing Dynamics Conference

The 11th Marketing Dynamics Conference will be hosted by the Stanford Graduate School of Business and the University of Chicago Booth School of Business from August 21-23, 2014 in Las Vegas, Nevada. This event brings together academics from around the globe to present, hear, and discuss new research within the realm of marketing dynamics. The Marketing Dynamics Conference has become an established forum whose relatively small scale (about 100 participants) ensures a vibrant discussion about cutting-edge research on managerially relevant dynamic marketing problems.

The conference starts on Thursday August 21st with a workshop taught by Steve Scott from Google, titled "Experiments in the Internet Age: A Modern Bayesian Look at the Mult-Armed Bandit."  The conference then proceeds with presentations by the participants on Friday August 22nd and Saturday August 23rd.  Tulin Erdem from NYU’s Stern School of Business will give a keynote address on Friday evening.

Event Registration is now open!

We hope to welcome you to the Mandarin Oriental in Las Vegas on August 21-23, 2014!


THE CONFERENCE COMMITTEE

  • Marnik Dekimpe (Tilburg)
  • Carl Mela (Duke)
  • Sanjog Misra (UCLA)
  • Prasad Naik (UC Davis)
  • Oded Netzer (Columbia)
  • Juanjuan Zhang (MIT)

Conference Chairs

  • Jean-Pierre Dube (Chicago)
  • Wes Hartmann (Stanford)
  • Günter Hitsch (Chicago)

PROGRAM

WORKSHOP SPEAKER

  • Steve Scott, "Experiments in the Internet Age: A modern Bayesian look at the multi-armed bandit"

EVENT REGISTRATION

  • Click HERE to register for the conference.
  • Any website errors with registration, please contact Chris Lion at Stanford GSB, clion@stanford.edu 

HOTEL RESERVATIONS

      • The online link to confirm room reservations is here: Mandarin Oriental Hotel
      • Group Code – Stanford Univ
      • The group code, and dates of the conference, must be entered into the “Group Code” box on the website for the group rates to appear.  There are a few pre/post dates into the block as well.  Please note that pre/post dates at the group rate are based on availability and are subject to change.
      • In addition to pre/post dates there are also a few of the other room categories listed online as well.  These are additional options should you wish to book a different room category than the Standard rooms contracted. 
      • Guests can also confirm with the hotel directly over the phone.  The in-house room reservations is available Monday – Friday from 8am–7pm (PST) and Saturdays, Sundays, and holidays from 9am–5pm (PST).  In-house room reservations can be reached directly at (702)590-8881.  Please note that if you call outside of the listed hours of operation or if all our agents are on a call, you will be directed to Central Reservations.  Central Reservations does not have access to group rates being offered by the hotel and the guest would need to try the hotel again. 

Additional details to come.