Case Studies

In the spring of 2016, the San Francisco Museum of Modern Art, or SFMOMA, opened its doors for a series of celebrations following a three-year closure.  The museum had much to rejoice: a $305 million...

The case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process.  With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola...

In 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision...

In 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics company, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of...

By 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring:...

Innovium seeks to disrupt an entrenched space where little VC funding has flowed.  The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit...

Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale...

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...