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Browse or search publications from Stanford GSB faculty.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content.

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing Science.

Publication commas

2018
Marketing

Rethinking Time: Implications for Well-Being

Cassie Mogilner, Hal Hershfield, Jennifer Aaker
Consumer Psychology Review (forthcoming).

Publication commas

2018
Marketing

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Donnel A. Briley, Melanie Rudd, Jennifer Aaker
Journal of Consumer Research (forthcoming). December

Publication commas

2017
Marketing

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Bella Rozenkrants, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research (forthcoming) . December

Publication commas

2017
Marketing

Deep Neural Networks Are More Accurate Than Humans at Detecting Sexual Orientation From Facial Images

Michal Kosinski, Yilun Wang
Journal of Personality and Social Psychology (in press). September

Publication commas

7, 2017

Is there a Dark-Side to Exchange Traded Funds (ETFs)? An Information Perspective

Charles M. C. Lee, Doron Israeli, Suhas Sridharan
Review of Accounting Studies. September

Publication commas

2017, Vol. 22, Issue 3, Pages 1048-1083
Accounting, Finance

The Contribution of Bank Regulation and Fair Value Accounting to Procyclical Leverage

Amir Amel-Zadeh, Mary E. Barth, Wayne R. Landsman
Review of Accounting Studies. September

Publication commas

2017, Vol. 22, Issue 3, Pages 1423-1454
Accounting

The Goldilocks Contract: The Synergistic Benefits of Combining Structure and Autonomy for Persistence, Creativity, and Cooperation

Nir Halevy, EY Chou, AD Galinsky, JK Murninghan
Journal of Personality & Social Psychology. September

Publication commas

2017, Vol. 113, Issue 3, Pages 393-412
Organizational Behavior

The Impact of Advertising Along the Conversion Funnel

Stephan Seiler, Song Yao
Quantitative Marketing & Economic. September

Publication commas

2017, Vol. 15, Issue 3, Pages 241-278
Marketing

Tracking the views of British businesses: evidence from the Decision Maker Panel

Nicholas A. Bloom, Philip Bunn, Paul Mizen, Pawel Smietanka, Greg Thwaites
Bank of England Quarterly Bulletin. September

Publication commas

2017, Vol. 57, Issue 2, Pages 110-120
Economics

Why Do We Undervalue Competent Management?

Raffaella Sadun, Nicholas A. Bloom, John Van Reenen
Harvard Business Review. September

Publication commas

2017, Vol. 95, Issue 5, Pages 120-127
Economics

Perceptions of Health Risks of Cigarette Smoking: A New Measure Reveals Widespread Misunderstanding

Jon A. Krosnick, Neil Malhotra, Cecilia Hyunjung Mo, Eduardo F. Bruera, LinChiat Chang, Josh Pasek, Randall K. Thomas
PLoS ONE. August

Publication commas

14, 2017, Vol. 12, Issue 8
Political Economy

Alignment at Work: Using Language to Distinguish the Internalization and Self-Regulation Components of Cultural Fit in Organizations

Gabriel Doyle, Amir Goldberg, Sameer B. Srivastava, Michael C. Frank
Proceedings of the 55th Annual Meeting of the Association for Computational Linguistics. August

Publication commas

2017
Organizational Behavior, Big Data

Deflation Risk

Matthias Fleckenstein, Francis A. Longstaff, Hanno Lustig
The Review of Financial Studies. August

Publication commas

2017, Vol. 30, Issue 8, Pages 2719-2760
Finance

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta
Management Science. August

Publication commas

2017, Vol. 63, Issue 8, Pages 2688-2705
Marketing

Estimating Search Benefits from Path-tracking Data: Measurement and Determinants

Stephan Seiler, Fabio Pinna
Marketing Science. August

Publication commas

2017, Vol. 36, Issue 4, Pages 565-589
Marketing

Multi-Category Competition and Market Power: A Model of Supermarket Pricing

Øyvind Thomassen, Howard Smith, Stephan Seiler, Pasquale Schiraldi
American Economic Review. August

Publication commas

2017, Vol. 107, Issue 8, Pages 2308-2351
Marketing

Proxy Advisors

David F. Larcker, Brian Tayan
CGRI Research Spotlight Series. Corporate Governance Research Initiative, August

Publication commas

2017
Accounting, Corporate Governance

Selling Failed Banks

João Granja, Gregor Matvos, Amit Seru
The Journal of Finance. August

Publication commas

2017, Vol. 72, Issue 4, Pages 1723-1784
Finance

Technology in Agribusiness: Opportunities to Drive Value

Hau L. Lee, Haim Mendelson, Sonali Rammohan, Akhil Srivastava
Value Chain Innovation Initiative. August

Publication commas

2017
Operations, Information & Technology, Supply Chain
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