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Marketing
Latest Stories in Marketing
June 4, 2015
Jesper Sørensen: How Do You Define A New Product Category?
A professor of organizational behavior explains why nailing market identity right out of the gate is critical to successfully launching an innovative product.
May 28, 2015
Do Mentions of God Persuade Consumers to Buy?
Research shows that references to God can prompt people to take more risks.
May 28, 2015
Thomas Harman: “We're in the ‘Help You Create Memories’ Business”
The founder of an artificial Christmas tree company discusses faith, failure, and the importance of understanding deadlines.
May 14, 2015
Pedro Gardete: Should Competitors Share Information?
Information-sharing can help better predict market ups and downs.
May 1, 2015
Five Trends Shaping the Future of Sports
At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.
April 30, 2015
What Does Reward Mean to You?
Five Stanford scholars share their insights on the topic of reward.
April 24, 2015
Ron Gutman: “I Am Really Focused on the User”
HealthTap founder has redefined doctor visits.
April 10, 2015
Earthquakes President Dave Kaval: How Major League Soccer Is Like a Silicon Valley Startup
Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?
Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
Itamar Simonson: What Makes People Collect Things?
A marketing professor explores the world of collectibles and consumer motivation.