Brand Development

Branding is a valuable tool whether you are a private business or a public entity, like a city. 

Creating and maintaining a brand for Santa Clara will enable us to establish ourselves as a leader in quality of life standards for our residents and a destination for tourists, celebrate our uniqueness from surrounding Bay Area cites, and create momentum for developing and doing business in Santa Clara. 

The return on taxpayer dollars being invested in this effort will be evident as we continue to improve and provide exceptional service in Santa Clara.

 Harvard Business School Community Partners Research Results (PDF)

 Simmons Research (PDF)

 Brand Positioning (PDF) 

 Tagline Options (PDF) 

 Survey Results (PDF)

 Brand Guidelines (PDF)