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Atlas by Facebook advert server

Atlas

Measurement and advert serving features to give you accuracy and insights like never before.

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Cross-everything measurement

Say goodbye to cookies. Say hello to people-based measurement.

Track all advertising campaigns with Atlas

Track and measure advertising campaigns across devices, browsers and publishers.

Insights about audience clicking on adverts with Atlas

Get insights based on actions linked to real people.

Advert reporting and attribution with Atlas

See the total responses that your adverts prompted with attribution reports.

Using Atlas' people-based measurement platform, we gained campaign insights that we hadn't seen before. We now have a clearer understanding of our target audience across devices, enabling us to make more informed decisions across all of our digital channels.

Stephanie Rath

Director of Marketing, Feeding America

Example of success using Atlas by Facebook

Learn more about Atlas solutions for advert measurement.

Campaign management

Advanced campaign management and advert serving in one easy-to-use tool.

Manage all campaigns and publishers in one place.

Tell stories with creative sequencing, frequency capping and creative targeting.

Serve and measure adverts across devices, browsers and apps.

The entire experience was fantastic. We were managing multiple stakeholders – internal teams, two agencies, several publishers – during the high-pressure run-up to Christmas. Atlas helped us navigate all this, deliver insights with complete, all-encompassing tracking, and most importantly – drive sales at a crucial trading period for the business.

Cristina Sagarduy

Group Performance Marketing Director, The Net-A-Porter Group

Learn more about Atlas solutions for campaign management.

A family of apps and services for all of the ways that people and businesses connect.

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