Get personal with 1.2 billion potential customers1
More than 2 billion messages are sent between people and businesses every month on Messenger, both automated and people-initiated.2 You can use Messenger to reach people at scale, then continue to talk with each of them individually. Whether they want to learn about a new product or need to resolve an issue, you can tailor your interactions to meet their specific needs – and get closer to your business goals, one conversation at a time.
2 billionmessages are sent between people and businesses every month on Messenger, both automated and people-initiated.3
53%of people are more likely to shop with a business they can message directly.4
56%of people would rather message than call customer service.5
Talking with customers isn't new. How you're doing it is.
Whether you're interacting with a long-term customer or someone brand new, Messenger is your most versatile channel. Make suggestions, encourage purchases and offer support – all in one continuous conversation.
Be responsive
Reply immediately with the right information using Instant Replies.
Provide information
Share products, services, hours and locations with rich native content.
Drive sales
Make the checkout process easy with native payments or mobile web view.
Offer support
Talk to customers using live chat or set up automated answers to FAQs.
Send reminders
Ping people about upcoming events, products and other announcements.
Take notes on turning conversations into conversions
These businesses are using Messenger to meet people where they are.
Sephora acquired new customers
The cosmetics giant built an easy interface that lets people choose their preferred store location and service, then instantly shows the closest dates and times. People can even book an appointment entirely in Messenger.
Humans created highly memorable bot experiences
This UK broadcaster created a highly original Messenger experience for fans of its hit TV show, leading to an 13-point lift in advert recall and 5.1 million interactions with the Humans bot.
Globe Telecom helped customers help themselves
This telecom company used a hybrid bot in Messenger to provide personal and efficient customer service – increasing employee productivity by 3.5x and reduced calls to its hotline by 50%.
Hi, do you sell bike helmets?
Hello! Yes we do carry bike helmets. Please indicate your preferred size so we can better assist you.
Medium
Great! We have a size medium in green and blue. Which colour would your prefer?
Green
The most human part of your company might not be human at all
Speak with customers in your company's unique voice and tone, and do it at scale. The Messenger Platform is your toolkit for building custom bots, rich content and auto responses for a range of roles, from service to sales.
Here's how to start using Messenger
Help people find you
Turn on messaging for your Page and follow best practices for being responsive.
Discover messaging best practicesEncourage conversation
Invite your customers to get in touch by providing plugins, codes and links, and by running click to Messenger adverts on Facebook and Instagram.
Explore entry points for discoveryStay top of mind
Once people have communicated with you, check back in with a sponsored message.
Learn more in the Advertiser Help CentreE-LEARNING COURSES
Get to know Messenger with these Blueprint courses
Messenger: Connect and communicate with customers
Send/receive API: Building for the Messenger Platform
Not ready to build? Manage messages from your Page
You don't have to build on the Messenger Send/Receive API to achieve great results with messages. Messaging is automatically integrated with every Facebook Page, and it's an easy way to connect with customers and answer their questions privately.
Learn about messaging on your PageYour customers are waiting – start the conversation today
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook Business Page.